Life, 1911-03-23 · page 33 of 44
Life — March 23, 1911 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. The left side features Brooks Brothers clothing ads with a small humorous cartoon below showing a woman frustrated with a man's collar-fastening patience, captioned "Quit your kidding." This is mild domestic humor about men's grooming habits—a common trope of the era. The right side advertises the Palmer-Singer automobile, "Built in New York City," claiming it as the "Strongest Built Car in the World" with guarantees of service. The text emphasizes mechanical excellence and competitive pricing. **Context for modern readers:** Early 1900s automobiles were luxury goods requiring heavy marketing. The cartoon's gender dynamics (impatient woman, patient man) reflect period attitudes. Palmer-Singer Manufacturing was a real Long Island City automaker, later absorbed into other companies. The "Guarantee of Service" was a significant selling point when automobiles were still mechanically unreliable.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oy Luli loig DINER SINGER Built in New York City) Correct Spring and Summer Liveries for the house, Strongest Built Car in the World stable or garage at reasonable prices. JUSTIFICATION Send for Illustrated Catalogue. | Past performances of the Palmer-Singer JUSTIFY our claim that it is “The Strongest Built Car in the World,” and this claim is endorsed by us with a most binding and practically unlimited “Guarantee of Service.” Every single detail of the Palmer-Singer is perfectly arranged according to the very best accepted mechanical principle of modern high-class automobile construction. Its body and equipment throughout is in strict keepin with its mechanical excellence. Its price Fail be an agreeable surprise to you. Our “Guarantee of Service” is an insepar- able part of the sale of every one of our cars. Our catalogue is both interesting and instructive —it will be to your best interests to at least read it carefully before purchasing any car. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK PALMER & SINGER MANUFACTURING COMPANY Long Island City, N.Y. 1620-22-24 Broadway, New York 1321 Michigan Ave., Chicago Ed. M. Fowler & Co., 533 Van Ness Ave., San Francisco, Cal She: 1 pon’? SEE MOW YOU MEN EVER FASTENED YOUR COL- LARS SO PATIENTLY. “Quit your KippING.” comicbooks.com