Life, 1911-03-16 · page 41 of 44
Life — March 16, 1911 — page 41: what you’re looking at
What you’re looking at
This is primarily an **advertising and book review page** with no political cartoons or satire requiring historical context. The main content features: 1. **Jericho Motor Car Signal advertisement** (top left): A practical safety device for early automobiles—essentially a horn/warning signal for "considerate motorists." 2. **Detroit Electric brougham advertisement** (center/right): Promotes an electric automobile marketed specifically to families, women, and children. The pitch emphasizes safety ("she and the car both do the right thing automatically") and ease of operation ("to whom mechanics is a sealed book can drive it safely anywhere"). This reflects early 1900s concerns about automobile complexity and the appeal of electric vehicles before gasoline engines dominated. 3. **Book reviews and advertisements** (bottom): Lists contemporary publications including titles by Theodore Roosevelt and works on fishing and romance. The page documents early automotive technology and marketing strategies targeting women and families—historically significant but not satirical in nature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DID YOU Get One of These Last Year ? If so, you know its good points already lf not, order one at once from your dealer and fy for that class of Considerate Motorists who pular with the people and who get the most enjoyment out of their cars. r JERICHO, the Perfect Motor Car Signal, Warns Without Offense.” Its strong claims are distinctiveness, efficiency and superiority as an agreeable warning signal — and it males good every time, There's a size for every car, at $7, $8, $9, $10, according to requirements, No trouble to attach, No maintenance cost. The Exhaust Blows It THE RANDALL-FAICHNEY CO. Ww. Boston, U.S.A. We make B-Line OIL and GREASE GUNS too waite yor pooxter IL | | ERE is the car for all the family—the Detroit Electric .. brougham—a drawing-room awheel. Extra roomy— The Latest Books 54 inches from cushion to cushion—it seats com- Behind the Screens in J. y | fortably four large adults—or their equivalent in little folk. Evelyn Adam. (G. P. Putnar Scan But safety is the walking. She and the car both do the right Memoirs of Prince John de Guelph. vital thing where thing automatically, (B.W. Dodge & Co. $2.00.) women and children Investigate our “Chainless" Direct The Children’s City, by Esther Single- " are concerned. That Shaft Drive—a straight path of power ton. (Sturgis & Walton Compan: | why the Detroit from motor to adjustable bevel gear on Two on the Trail, by Hulbert Footner. Ele (Doubleday, Page & Co. $1.20.) The Adventures of James Capen Adams of .< alifornia, (Charles Scrib- to whom mechanics Our new Gentlemen's Roadster—torpedo he New Nalionaliswi, by’ Theodore isa sealed bookcan body, low underslung frame—is tremen- Roosevelt. (The Outlook Company. drive it safely any- — dously popular. 96-inch wheel base. Stun- $1.50.) where. Its operation ning Detroit ric models in Victorias, The Iron Hand, by Howard Dean is as involuntary as Coupesand Broughams. Write for catalog. The Abbey Press.) i (The Abbey Press Anderson Electric ,Car Company A adrrom Can Dap 4 Detroit, Mich. THE RIDING MASTER } BRANCHES: Now York Chiat By DOLF WYLLARDE SRE . Bufale, By the author of " The Story of Eden." "As Ye Hate Sown.” Selting representatives in “Tropteal Tales," etc., ete. S \ all leading cities. Cloth, 12mo, $1.50 = e Alove romance of to-day. TSS MTT Mm HT ST HARMEN POLS LAT l i HM By MAARTEN MAARTENS Cloth 12mo, $1.35 net. Postage 15 cents. nd away the best story we have had from The Girl from Nowhere, by Mrs, Lail- Wer, by J. Novicow. (Henry Holt & New York Globe. ie-Reynold ieorg. Doran Com- masterpi Cavalteria Rusti- lie-Reynolds. (George H. Doran Com Co. $1.00.) A e cans! of the Roth Philadelphia Public Ledger. pany. $1.20.) The Skipper and the Skipped, by Hol- War or Peace, by Hiram M. Chitten- x » by a 4 nan Day. (Harper & . §$ JEHANNE OF THE GOLDEN LIPS die, UGA Gs G Metlorg -& Co man Day. (Harper & Brothers, $1.50.) By FRANCES G, KNOWLES-FOSTER $1.00.) When the Holf-Gods Go, by Helen 12mo. $1.60 The Fine Art of Fishing, by Samuel G. Relmensnyder Martin. (Century Com- A drama of more than usual historic verity. and of 5 pany. $1.00.) abounding Incident. picturesquely told ‘as befits its Camp. (Outing Publishing Company.) and rich in the impassioned romance of the The Married Miss Worth, by Louise d time, a notable addition to the long procession ” as New York Times, Closser Hale. (Harper & Brothers.) ae Recollections of a Society Clairvoyant, Artistic Perfumer John Lane Company, - New York by Everleigh Nash. (John Lane Com. Caron aris His Latest Novelty, pany.) Sold by the Best Stores, ric is safeguarded rear axle without chain or gear reduc- by a forget-proof tion—the ultimate in noiscless, efficient control. A woman transmission. comicbooks.com