Life, 1911-03-16 · page 40 of 44
Life — March 16, 1911 — page 40: what you’re looking at
What you’re looking at
The page is a 1910 **advertisement for Vogue magazine's spring fashion issues**. There are no cartoons or political satire here—instead, it features: **The main image**: An elegant illustration of a fashionable woman in Edwardian dress, wearing a large feathered hat and holding a parasol, representing current spring fashion ideals. **The sales pitch**: The text urges readers to consult Vogue's March 15th issue on dress materials to avoid "costly mistakes" when ordering spring gowns. It positions Vogue as essential for women who want to stay ahead of fashion trends rather than merely follow them six months behind. **Secondary content**: On the right, a note discusses how 1815-era fashions (from Thackeray's *Vanity Fair*) are being revived, using actress Marie Tempest as an example. **The claim**: Vogue states it "published in 1910 more advertising than any other woman's magazine"—a boast about its market dominance. This is straightforward commercial messaging, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
'Y consulting the March 15th VOGUE before ordering your Spring gowns, you will guard against making any costly mistakes in the choice of materials. Remember that the best modiste in the world can do little with inappropriate or unfashionable materials. You can make your dressmaker’s task a success from the very beginning by following the suggestions given in the March 15th VOGUE, Buy this number today—and you will know everything you need to know about the latest fabrics, trimmings, laces and accessories. Spring Dress Materials Number of VOGUE Dated March 15 O you look for the newest fashions, the latest touches, as dis- tinguished from styles six months old? Are you a person of decided convictions about the proper wardrobe for a gentle- woman? And do you like to be always in touch with the great metropolitan shops ? If so, VOGUE is the only magazine for you. Look around you and you will find that the best dressed women in your community are enthusiastic readers of VOGUE Through its aid they are able to anticipate, not merely to follow, the fashions. And VOGUE'S styles are not only advanced—they are inimitably original and distinctive. With these facts firmly in mind, it will not take you long to send out for the March 15th VOGUE. And by so doing you wiil take a long step forward toward the success of your Spring and Summer wardrobe. . The next four issues of VOGUE'S Programme are as follows: The Fashions of 1815 “Spring Dress Materials” . . . March 15th In Style To-day «6 Spee afi ” ‘ This drawing, which appears in the March Spring Millinery April Ist 13th VOGUE, shows Mies Marie Tempest as “Spring Fashions” ae April 15th Becky Sharp in “Vanity Fair.” “Brides” . 2. 1 6. ee le May Ist It is interesting to notice that the cos- tumes of the period—1815—are being revive to-day. Observe in the gown illustrated above the Eton Jacket with its seamless sleeve, buttoned smartly from shoulder to The delightful little bonnet might rved for the pattern of some of the latest Paris models for this Spring. VOGUE constantly presents illuminating sidelights on the fashions—telling you where they come from, as well as what they are going to be. If you will send us one dollar and your name and address we will mail you all these numbers promptly on publication, And in further recognition of your courtesy, we will send you free of charge a certificate entitling you to onc of VOGUE'S regular 50c dress patterns. Address : VOGUE, 445 Fourth Avenue, NEW YORK VOGUE published in 1910 more adoertising than any other woman's magazine. comicbooks.com