Life, 1911-03-16 · page 14 of 44
Life — March 16, 1911 — page 14: what you’re looking at
What you’re looking at
This 1910s *Life* magazine page satirizes the emerging "women's fashion reform movement"—a real early 20th-century effort to modernize women's clothing and social behavior. **The Cartoon:** Shows a woman in fashionable dress literally dragging a reluctant man, illustrating the satirical premise that women are now controlling fashion and social customs rather than men dictating them. **The Satire's Target:** The mock letter describes a wealthy women's league (backed by J.P. Morgan, America's most famous financier) that claims to place fashion on a "scientific basis" while actually advocating constant style changes, revealing clothing, and behavioral boldness. The joke is the contradiction: they claim liberation while openly admitting their goal is still ultimately to "please and control the men." **The Point:** *Life* mocks both the pretensions of reformers ("scientific basis") and the anxieties of conservative society about changing gender roles and women's increasing independence and visibility in public life. The decorative cherubs on the right are unrelated filler illustrations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pied our special box at the opera Satur- day night and attracted much favorable comment. obtained. If you are not already a member of the Every member, league you American woman should Send in your name. should join at Some wonderful effects were once. be a We stop at nothing to produce the most expen- sive and startling results. EXTRACT PROM A LETTER Dear Dorothy: As I had nothing on last night I intended to call, but the Jimpson-Smiths dropped in and carried me off to dinner. from all parts of the country. Indeed, it is not too much to say that we are now in the beginning of a social revolution, which will completely change our civilization. Fortunately, as has been indicated, Mr. Morgan is with us. Fully recognizing that politics, finance and other matters hitherto thought of some consequence are as noth- ing compared with the appearance our women present, he has signified his inten- tion of standing back of the league, having subscribed to most of the stock, after we had agreed to turn over to him two-thirds of our profits. What is the exact object of the league? We reiterate that it is the placing of fashions in this country on a scien- tific basis, Does this mean a formal and severe type of woman? Never! On the contrary, it means that our imagination, hitherto restricted to the effects which Paris has provided us with, shall be allowed full sway, and that in order to please and con- trol the men we shall stop at nothing. Constant change is necessary. Hereafter no fashion will be permitted to last longer than a month. Moreover, the absurd modesty of some of our leading New York women will be held in check. Everyone who has taken the trouble to walk up Fifth Avenue on an afternoon must have been impressed with the extreme diffidence, the shrinking appear- ance, of some of our young girl friends. Under the friendly tutelage of the league we hope to draw them out. Not that we counsel extremes. Dear, no. But, with due consideration to that restraint in art which is so valuable, we shall stop at nothing which will produce its effect. woman's Lent has come, and with it some of the newest designs. Surplices will this year be cut low, A neat design for a young miss of fifteen is a erépe de chine corsage trimmed with sable edges, pink silk stockings and a sealskin parasol, with white satin slippers; this costume, however, should not be worn off Fifth Avenue. Some new designs in hair include the stepladder moiré antique, which is arranged on the head by one of our experts. It works op a hinge, and can be taken down when at the opera, Furs are also being made into puffs with novel effects. In the meantime, the great question as to whether bathing suits should not be worn all the year around is now uppermost. It is thought that in the winter time they will be warmer than some of the costumes worn at present and thus preserve the health. When the reform was first advocated it was objected to on the ground that a bath- ing suit could be purchased for less money than an ordinary costume. This has been shown to be incorrect. Practically no limit is reached in some of our late designs. The beauty about their use is that they can be worn in the interior and at any time. Neither beach nor summer is necessary. A large number of our patrons, clad in some of the newest designs in bathing suits, occu- OMEN see only the defects of tal- ented ERIN GO men and only the ies of blockheads. BRAGHE good comicbooks.com