Life — March 9, 1911 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **not a political cartoon or satire**—it's a straightforward **automobile advertisement** for the Locomobile Company of America, appearing in *Life* magazine. The ad features a photograph of a 1911 Locomobile automobile positioned at Lismore Castle in Ireland. The image showcases the vehicle's features: high-tension ignition, shaft drive, four speeds, four-door bodies, and demountable rims. Pricing information for different cylinder models is included. The advertisement uses the castle setting to suggest luxury and prestige, associating the Locomobile with elegance and international sophistication. This is period marketing strategy—using aspirational locations to appeal to wealthy consumers. The company's offices were located in Boston, New York, Philadelphia, Bridgeport, and other major cities.