Life — March 9, 1911 — page 2: what you’re looking at

What you’re looking at

# Maxwell-Briscoe Motor Company Advertisement This is a **automobile advertisement**, not political satire. The page promotes the Maxwell Model EA, a 4-cylinder, 30-horsepower automobile priced at $1,400 (reduced from $1,600). The image shows a period car with well-dressed passengers near a waterfront, emphasizing the vehicle's stylishness and reliability. The advertisement highlights the car's achievements: a non-stop 10,000-mile driving record and victories in the 1910 Glidden Tour (a prominent early automotive competition). The text positions Maxwell as "the best five-passenger moderate-priced automobile made"—competing in the growing mass-market vehicle segment. The affiliation with United States Motor Company is emphasized, suggesting corporate stability. This reflects the competitive early automotive industry around 1911.