Life, 1911-03-09 · page 2 of 44
Life — March 9, 1911 — page 2: what you’re looking at
What you’re looking at
This is a **automobile advertisement**, not political satire. The page promotes the Maxwell Model EA, a 4-cylinder, 30-horsepower automobile priced at $1,400 (reduced from $1,600). The image shows a period car with well-dressed passengers near a waterfront, emphasizing the vehicle's stylishness and reliability. The advertisement highlights the car's achievements: a non-stop 10,000-mile driving record and victories in the 1910 Glidden Tour (a prominent early automotive competition). The text positions Maxwell as "the best five-passenger moderate-priced automobile made"—competing in the growing mass-market vehicle segment. The affiliation with United States Motor Company is emphasized, suggesting corporate stability. This reflects the competitive early automotive industry around 1911.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Estered at the Post Office at New York, N.Y Class Mail Matter Model EA--4-Cylinder, 30-Horsepower—5-Passenger Famous Model at New Price (Top and Windshield Extra) Prior to January Ist, this model sold at $1600. The story of the re-adjustment of Maxwell prices, due to our affiliation with the United States Motor Company, is fully told in our new catalogue. APL the best five-passenger moderate-priced automobile made. Stylish, roomy, with all the attributes of cars costing as much again, this Model deserves your closest inspection. Holder of the world’s non-stop record for traveling 10,000 miles of road without stopping the motor. Winner of both class and sweepstakes trophies in 1910 Munsey Historic Tour. One of the Maxwells that assisted in establishing the best team score in 1910 Glidden Tour. Its achievements are numerous—all showing con- sistent reliability and efficiency. THESE BOOKS FREE-—‘‘How to Judge An Automobile,” a practical treatise on motor cars. Touring Booklet, Maxwell catalogue and other hterature to aid you in better deciding on your motor car investment, are yours for the asking. A postal will do. Just say, ‘Mail Books.” Sale of Maxwells to Date Maxwell-Briscoe Motor Company Division of the United States Motor Company Sold during Jan MEMBER ALAM Maxwells in use Feb, : WACO STREET TARRYTOWN, N. Y. So ee MAXWELL FACTOR, Watch the Figures Grow NEWCASTLE, IND., PROVIDENCE, R. 1, TARRYTOWN, N.Y, KINGSLAND POINT, N.Y. comicbooks.com