Life, 1911-03-02 · page 49 of 52
Life — March 2, 1911 — page 49: what you’re looking at
What you’re looking at
This page mixes boat advertising with a domestic advice scenario and patent medicine promotion. **The Main Cartoon/Scenario:** The illustrated scene shows a husband complaining that his wife is exhausted from household work plus "social and charitable duties." The quote frames this as a widespread problem husbands face: wives returning home "tired out, nervous, irritable, unhappy—completely run down." **The "Solution":** Pabst Extract—a patent medicine marketed as a tonic—is presented as the remedy. The ad claims it "restores wasted nervous energy" and rebuilds "the tired, worn brain and body." Notably, the government classified it as medicine, not alcohol, though it's a barley-malt extract. **Context for Modern Readers:** This reflects early 1900s attitudes: women's fatigue from dual responsibilities (domestic and social) was normalized as a medical problem requiring treatment rather than reduced expectations. The advertisement exploits gender anxiety, implying wives needed pharmaceutical intervention rather than relief from overwork. The "tonic" solution was common-era pseudomedicine targeting women's health complaints.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gentleman’s . Craft The boat of your dreams—the latest Trus- &% cott production—and you can afford it. No matter how exacting you are in the matter of d refinement you will be satisfied with this boat. Milady will delight in In lux- ury and “‘style’® it is the “‘last word’* ina speedy family launch, with comfort and | safety developed to the utmost. Truscott boat of this ctase been possible at the price we ask. i) ceaparison with Speed imited number of these boats will be beilt Send today for our Special Prices and full descriptions. ‘TRUSCOTT BOAT > MEG. go. Dorsal | St. dosepn, baten. The Latest Books Out of Drowning Valley, by S. Carle- ton Jones. (Henry Holt & Co. $1.50.) The Writings of “Fiona Macleod.” (Duffield & Co. $1.50 net. Seven vol- umes.) Opal, by Bessie R. Hoover. (Harper & Bros. $1.20.) Through Five Administrations, by Margarita S. Gerry. (Harper & Bros. $1.50.) The Standard Whisky One hundred and thirty-one years “The Standard by: All Other Whisky is Judge ate more than ordinary excellence in liquor. James E, Pepper Whisky 2 “Born With the Republic” cca can, ot sgpply, 708 wg wil send direct, repaid, anywhere East o! lod In Bond—12 quarts $: t satisfied, oe ed""—the whisky oar forefathers knew and relished. ‘The recognized medicinal whisky. ‘The whisky for all who appre- Fe és try social and charitable duties ace runing her down letely. Something must be done or lm altaid she wont be her old time self muck longer” Every husband has faced this same problem: returning home at night to find his wife all tired out, nervous, irritable, unhappy—completely run down from overwork or the constant strain of social life. A situation like this demands * c 2a ‘ The Best Tonic Physicians recommend it as the best tonic in the world to restore wasted nervous energy and rebuild the tired, worn brain and body back to normal health and strength. It is rich in every element needed to sustain life. A nourishing extract of pure barley malt made piquant by the spicy, appetizing tonic of the finest golden hops. Pabst Extract is The “Best” Tonic to build up the overworked, strengthen the weak, overcome insomnia, relieve dyspepsia—to help the anaemic, the convales- cent and the nervous wreck—to prepare for happy, heathy motherhood and give vigor to the aged. Your physician will recommend it. The United States Government specifically classifies Pabst Extract as anarticle of medicine—not an alcoholic beverage. ORDER A DOZEN FROM YOUR DRUGGIST INSIST UPON IT BEING “PABST” Library Slip, good for books and magazines, with each bottle. Free booklet, “Health Darts," tells ALL uses and benefits of $1000 Reward, Pabst Extract. Write for it—a postal will do. fer evidence convicting any~ ‘ene whe, when Pabst Extract i called fry gaiberatds ead — : cu mpi ai PABST EXTUACT CO DEPL 6, Mityzurkee Wis. : Imaginary Interviews, by William ae. Dean Howells. (Harper & Bros. $1.00.) B PAPER FASTENERS Magicians’ Tricks, by Henry Hatton 75,000,000 and Adrian Plate. (Century Company. ! ,, $1.60.) YOU | of Grover Cleveland, by Richard Watson Gilder. (Century Company. $1.80.) Phocbe and Ernest, by Inez Haynes Gillmore. (Henry Holt & Co.) The Girl Who Lived in the Woods, by Marjorie Benton Cooke. (A. C. Me- . Clurg Company. $1.50.) tel ites, Laeltuccae ieee, The O. K. Mfg. Co., Syracuse, N. Y., U.S. A. no 15 “9