Life, 1911-03-02 · page 48 of 52
Life — March 2, 1911 — page 48: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for *Vogue* magazine's spring fashion issues, placed in *Life* magazine (circa 1910). The page promotes *Vogue*'s March 1st issue as essential for fashionable women seeking advance knowledge of coming trends. Four fashion sketches illustrate the latest dress patterns available through *Vogue*. The pitch emphasizes *Vogue*'s exclusivity: it's edited for "discriminating" women of "position," not the general public. The magazine offers not just fashion but also cultural content (art, music, drama criticism), positioning it as sophisticated and authoritative. A secondary pitch encourages readers to subscribe to the full spring series (February–April issues), promising Paris and New York fashion intelligence. The final line boasts that *Vogue* published more advertising than any competitor—a selling point to readers wanting comprehensive shopping information.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Forecast of the Fashions To the woman who seeks advance fashion news the latest number of VOGUE will be an inspiration. HE March rst issue of VOGUE—now on sale-- is a marvellously clear and attractive forecast of the coming Spring and Summer fashions. Through its suggestions and illustrations you can anticipate, not merely follow, the fashions. A complete catalogue of the newest VOGUE Dress Patterns—the most dependable patterns on the market-—is also included in this number. On this page you will notice four sketches of our latest ) pattern designs. a Be sure to get the March 1st issue of VOGUE. al ook for the cover design in full colors by Mr. Frank Pattern Design from March zat Vocus X. Leyendecker. Pattern Design from March tst Vocue Remember always that while other women's mag- azines are editcd for the general public, VOGUE is edited exclusively for the ‘‘ discriminating few.” The woman who desires distinction in her attire relies upon VOGUE for all her fashion information. In VOGUE she finds the one magazine that can give her designs with that touch of individuality so highly ap- Far from the confusion of the modiste and mil- liner, VOGUE spreads before you a splendid display of selected models from the best shops in the world. Though primarily so, VOGUE is not entirely a fashion magazine. Its beautifully illustrated depart- ments on Art, Music, Books and the Drama are of keen interest to the woman whose taste in these sub- preciated by women of position. jects demands clear-sighted and impartial criticism. Make a note on your shopping list to get a copy immediately of the March Ist VOGUE, now on sale. It will be your most satisfactory purchase of the day. Vogue’s Spring Programme You need all the Spring issues of VOGUE to insure the success of your new hats and gowns. Paris and New York have been ransacked for the latest news of the latest fashions. Every new design, every clever novelty will find a place in the following issues: “Forecast of Spring Fashions” . . . . “Pattern Catalogue Number” .... . “Spring Dress Materials and Trimmings” “Millinery” 2... 1. 1. 2 ee ee ee “Spring Fashions” . . . sm me February 15th March Ist March 15th April 1st April 15th Speak to your newsdealcr in time, and he will reserve a copy cf each of these issues for you. Or send us a dollar bill and they will all be mailed you promptly on publication. This offer includes the Feb- ruary 15th Forecast Number, for which no charge is made, and which will come to you by return mail. Address VOGUE 445 Fourth Avenue 5 . . . New York Vogue published in 1910 more advertising than any other woman's magazine. Pattern Design from ‘March 1st Vocus Pattern Design from March 1st Vocve comicbooks.com