Life, 1911-03-02 · page 44 of 52
Life — March 2, 1911 — page 44: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Civil War photographs**, not a satirical cartoon. The page promotes a collection of approximately 3,500 Civil War photographs taken by Mathew Brady, the famous documentary photographer who traveled with Union and Confederate armies during the 1861-1865 conflict. **Key content:** - Brady photographed major battles and figures (Lee, Jackson, Lincoln's protection) - The original prints were buried by the U.S. Government; Brady kept duplicates that were "lost" for 50 years then rediscovered - The Review of Reviews company is offering 18 sample photographs for 10 cents (mailing cost) - President Taft endorsed the project with a letter - The pitch appeals to American patriotism and family heritage—suggesting readers might recognize ancestors in the photos **The appeal:** This was marketed during the Civil War's 50th anniversary (around 1911) as both a historical document and personal connection to America's "great struggle," emphasizing that North and South were united by shared sacrifice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That YOU Knew? || - You can look for the face you want through three thousand five hundred more photographs—like this, taken in the heat of ff < the greatest struggle since Napoleon’s time; like this, driving home to every American a sense of his personal heritage in that awful test, and pride that neither North nor South was found wanting in skill or courage, but that both cemented by their blood the brotherhood of the United States of America. Who Was There Look slowly, searchingly at the faces in this strange old Civil War photograph. Perhaps some one near and dear to you was in this group of the 93rd New York, just before Antietam ushered in the bloodiest day of the Civil War. Or perhaps he fought among the men in Gray under Lee and Jackson, whose dream of con- quering Washington that same day was shattered. 3500 Undying Witnesses of Our Great War MAZING but true—Our Civil War teas photouraphed. From Sumter to Appomattox, Mathew Brady, fore- most comera artist of his time, risked his tife again and again, accompanying the armies and navies—under special protection of Allan Pinkerton, of the United States Secret Service, and with special permission from Lincoln. The men in Blue or Gray serving the guns, tearing np railroads, laying pontoons; in the grim trenches, round the camp fire, on the way tothe hospital; famous leaders and dusty, bloody soldiers, gallant fighters and ghastly dead passed before the eyes of Brady's cameras. Through his infinite pains in treating every negative, before and after exposing, by the elaborate" Scott-Archer ™ chemical proc: esses just discovered, those thousands of eye-witnesses of our terrible national tragedy have been preserved to this day. Chance has buried these Almost unbelievable photograp! from view for half a century. Now their resurrection comes, by another strange chance, just in time for the country-wide celebration of the semi-centennial of 1861. HE United States Government: paid $27,840 for the Lrady pictures and promptly buried them in the War Department, a an important part of our secret records: but the yreat camera genius who took the photographs kept a duplicate set for himsel7. When he died these, too, were lost; until now, nearly fifty years after the war, they have been fund ag low they were taken, how’ they were lost; how they were recovered—how the Review of Reviews secured them and put them into a superb set of books so that you and every other American would own them is a wonderful romance thot can’t be told here. Send the cou- pon and you will get the whole story. It ig most fitting that President Taft has been pleased to write a special letter for inclusion in the history that accompanies these photographs, for the work is no more dramatic in illustrations than it is national in its text, We have the privilege of offering this great collection for limited time only. We suggest that you act promptly to Jisappointment, 180? FREE Send only 10 cents for mailing To give you some idea of the big- ness of this enterprise, a monumen- tal and absorbing work, not for this day only, but to be handed down to future generations of American zens,—vour children,—we have chosen 18 typical photographs, re- produced them carefully, and’ cn- closed them in a handsome port- folio. These 18 we will give you if you send only 10 cents,— ihe cost of mailing. Even these samples will be valuable acquisi- ons, Not only are they of great his- torical importance, but they will make appropriate additions to your library walls. They show cightcen different aspects of the mighty struggle. Let us hear from you before our supply is gone. Better send the coupon at once and make sure. Review of Reviews 13 Astor Pla New York Send me, free of charge, the 18 reproductions of your newly dis covered Brady Civil War photo: graphs, ready for frasing a0 contained in a hands portfolio. Also send me the story of these photo- graphs and tell me how I can get the whole collection for the value of one photos Ten ©_10 vents to_cover the cost_of_mailiny, J. Pierpont Morgan tried to. get this collection—Con- gress paid $27,840 for part o it, General Butler and Gen: efal Garfield said it was worth $150,000. . ‘The coupon brings you eight- ¢en prints of these almost price- less pictures for nothing but the cost of mailing. Review of Reviews Company 13 Astor Place, New York comicbooks.com