Life, 1911-03-02 · page 43 of 52
Life — March 2, 1911 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial ads: 1. **Suydam's Candies** — a chocolate brand marketed for quality 2. **A French negligee** from "The Fashion" shop — an imported women's garment 3. **Firestone Non-Skid Tires** — the main advertisement, emphasizing automobile safety 4. **Caron-Paris perfume** — a luxury fragrance The only non-advertisement content is a reader's letter about **childhood vaccination**. A mother describes having her child vaccinated using matter from a calf rather than another child, detailing the inflammation and recovery. This reflects early-20th-century vaccination practices and parental concerns about disease transmission. The Firestone ad is notable for addressing contemporary anxieties about automobile safety—specifically skidding on wet streets—a genuine hazard of early motoring. The "demountable rims" represent technological innovation allowing quick tire changes. Overall, this is a typical Life magazine page from 1911 showcasing consumer products and reader correspondence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
your ding ving rmit > of | am nty- My and, ‘om- kx ‘Better than Ever Candies COCOA & CHOCOLATES of RARE QUALITY PURITY ~ FLAVOR UNEQUALLED will have Sold by leading Drussists Everywhere From Our Readers (Concluded from page 462) no wish or thought against having my child vaccinated, but I did object to having it done from another child, so paid five shillings and had the matter taken from a calf. It took beautifully. Each mark (three) was as large as a quarter, and about twenty, like mistle- toe berries, around the others. He was very restless for cight or ten days and nights, and I would sit for an hour at a time softly rubbing him with, cream, for his arm to the elbow was very hard and inflamed, but in time it died away and I was perfectly satis- fied. My other children, although born in America, went through the same thing before they were three Handsome French NEGLIGEE, An Innovation—Imported No similar domestic garment obtainable. Hand embroidered Fleur de -lisy hand scalloped edges: decorated with easy sitk tassels; iltustration is taken froin negligee in rose plak messaline, embroidered in white. Same model inable in any delicate shade in Satin Messaline = $15.50 Crepede Chine + 16.59 Albatross + = 12.50 “The Fashion" is the most ex- clusive shop in America for neglizees, ‘The above is selected from a choice No. 148. and give ps size and color. Thi od collection fully illustrated and de- scribed in the new catalog just isseed, which also. pictures many band- made blouses, Irish blouses and silk petticoats, ‘ Inspect These and Other | Models, or Order by Post. ‘ Remit by check or money order 4 State style number of abore nezligee, | whic ars ment will be forwarded from i Send for FREE Catalog. Y~ “THE FASHION” 2135 Broadway, New York (Bet. 74eb and 7$eb Sts.) Start Your Motoring Season Right!! Enjoy your car to the utmost, this spring and summer. Protect yourself in advance against the dangers of skidding, and the annoyances of tire- changing by the old laborious way. Don’t stop short of the best for your own car—equip it right now with the preferred equipment of America’s best cars: Firestone NON'SKID 7] and p TIRES Your SAFETY on slippery streets is ensured by the mass of angles, edges, hollows and sides on the tread of the Firestone Non-Skid. Tougher rubber and more of it than on any other tread—more wear- ing depth—nometal studs todestroy therubber—no chains —absolute safety on slippery streets. All for only about % greater cost than the Firestone regular tread. After thenon-skid lettering is worn down, you have a smooth tread left for summer use. Can you afford the risk of not using Firestone Non- Skids? Quick-Detachable EMOUNTABLE RIMS O MORE TIRE DELAYS, pump- ing up or tire work when you equip with Firestone Quick - detachable, De- mountable Rims. You substitute an already-in- flated tire, rim and all, for the injured one and resume your trip with- out losing time. The base of this Rim is not split, either across the rim or around it. The Firestone rim is designed .and made by tire and rim ex- 'Derts—hence it has no split ase to admit moisture and ruin your tires. It saves your tires as well as your time and effort in changing them. Equip now with Fire- stone Demountable Rims, putting Non- Skids on the rear. THE FIRESTONE TIRE & RUBBER CO. ‘AKRON, OHIO. “Amertea’s Largest Bzclustee Ture and Kun Makers.” Branches, agencies and dealers every months old. They are all a_ big, healthy lot and each able to hold their The same doctor vaccinated the in whom I thor- own. eight born in this country, had perfect faith. I believe oughly in vaccination. Yours truly, A Happy Morner. New Lonnon, Conn, January 26, 1911. His Latest Novelty, Caron=Paris 12s Se: Sold by the Best Stores. 463 Artistic Perfumer EUROPE 70 Spring and Summer Tours to all parts of Europe, comprising Tours de Luze and Long and Short Vacation ‘Tours. Several itineraries Include London during the Coronation of King George V. Tours to North Cape, Russia, ete, Summer Tours to Oriental Lands Sead for Program Ke Inclusive Fares, $150 to $1270 THOS. COOK & SON tse RosTON, 3@ Washington CHICAGO, 234 South Clark St MONTRRAL, $30 St. Catherine St.W. TORONTO, 65 Yoage St, Ete. 140 OFFICES ABROAD Established 1841 Cook's Travellers’ Cheques Are Good All Over the World Extract.