Life, 1911-02-23 · page 37 of 44
Life — February 23, 1911 — page 37: what you’re looking at
What you’re looking at
This page contains two distinct elements: **advertising and political satire**. **Left side:** Ads for Martell Cognac and a cartoon mocking Prohibition-era bootlegging. The sketch shows a small child offering an adult liquor, with dialect-heavy caption suggesting illicit alcohol distribution ("take it out of other people's mouths and put it in your own stomach"). This satirizes the widespread flouting of Prohibition laws and the brazenness of illegal alcohol sales, even involving minors as couriers. **Right side:** A Pennsylvania Rubber Company ad claiming their "Vacuum Cup Tires" prevent 90% of automobile accidents caused by skidding. The ad uses an accident photograph as marketing—a stark, uncomfortable juxtaposition of safety claims with crash imagery typical of early 20th-century advertising's less-regulated approach. The page reflects Jazz Age America: Prohibition's unpopularity, growing automobile culture, and aggressive (by modern standards) advertising tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J. & F. MARTELL Cognac (Founded 1715) kkk FINE OLD LIQUEUR BRANDIES | GENUINE OLD BRANDIES MADE FROM WINE OF THE COGNAC DISTRICT Sole Agents G.S. NICHOLAS & CO. New York HERE Yr ARE, BOSS! ALL ABOUT HOW YER TAKE IT OUT 0° ODDER FLOPLE’S MOUT’S AN’ PUT IT IN YER OWN STUMMICK.” Casualiy Insurance Returns Show that 90% of Automobile Accidents Result from Skidding Pennsylvania VACUUM CUP TIRES carry the newest and only really effective non-skid tread. Their advent has rendered | tires of every other design obsolete. The tread of regular thickness is moulded with a series of large, heavy, cup-shaped, rubber knobs, which grip the surface of the road with a vacuum grip. “This suction hold absolutely prevents slipping in any direction and naturally affords the best traction, because it “holds the road.” Speed is in no way retarded, because the suction grip is so easily released by lifting one edge of the vacuum cups first, which takes place automatically with the rolling of the wheel. VACUUM CUP TIRES are guaranteed not to skid on any surface: wet or dry asphalt, snow or ice. They are guaranteed for 4,000 miles’ service—double that of any other make of non-skid tire. The extra heavy tread makes them difficult to puncture. They are more efficient and last longer than steel-studded tires, and, being all rubber, they cost less, | VACUUM CUP TIRES mean absolute Safety, longer Service and Economy. The Safest and Longest Wearing Tire on the Market. Made in all sizes, and carried in all sizes at the following addresses and dealers everywhere. PENNSYLVANIA RUBBER CO.. pitabargh, Pay $05 Liberty A Miseeapotis, Minc., 61 & 1008S Mebver Gor of Callfora Jeannette, Pa. ou comicbooks.com