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Life, 1911-02-16 · page 33 of 44

Life — February 16, 1911 — page 33: what you’re looking at

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Life — February 16, 1911 — page 33: Life, 1911-02-16

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The main content is a full-page advertisement for the **Rauch & Lang electric automobile**, headquartered in Cleveland, Ohio. The image shows an early electric car with an enclosed cabin—a luxury vehicle for the period. The ad emphasizes safety and ease of operation: a single lever controls starting/stopping, the car cannot start in any gear except neutral, and a key prevents unauthorized use. These features appealed to wealthy buyers, particularly women, who found early cars difficult and dangerous to operate. The left side contains unrelated editorial content about literary style, mentioning figures like Gustave Flaubert, Benjamin Disraeli, and William Gladstone. There's also an ad for *West Coast Magazine*. **Context for modern readers**: Electric cars were a viable luxury option in the early 1900s before gasoline engines dominated. This ad markets simplicity and safety—ironically similar to modern EV marketing claims.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

is not e—not Lamb- t to do ng bet 1¢ sent ckly Style Mr. Asquith’s striking plea for the preservation of style in writing and ora- a attracted much attention, The of “The Lemers of an English- " writes in the Daily Mail: rhe struggle after a perfect style has cd its victims, like the battlefield. vert, for instance, did himself well- nigh to death in the search for ‘the right word.’ His hatred of what was obvious and common compelled him to endure a sort of martyrdom. ‘I grow so hard to please as a literary artist,’ he wrote to a friend, ‘that I am driven to despair. I shall end by not writing another line.’ ‘ But the martyrdom which Flau- bert endured is not the universal fate of artists. Some happy ones there are, buoyant of spirit and little critical of self, who leave the impress of their style upon all that they say or write, with light labor and without the torturing of an eager mind, Benjamin Disraeli, for in- stance, of whom all the world is read- ing, was an instinctive artist. He was born in a library, with a pen in his in- fant hand. His novels have many faults. They are hurried, inconsequent, over- decorated, Yet ‘the right phrase’ may be surprised on every page, and the right phrase lives forever in the memories of men, “How different the fate of Mr. Glad- stone, who, with his immense volubility, profuse of words as he was sparing of ideas! The gift of style was never his. The energy of his mind was unre- strained by any sense of harmo his speeches, his books, and his pam- phiets are alike unreadable. The truth is that a mere statement has no lasting value. And let them who think that writing is no more than the art of say- ing something recall a comparison re- cently made by Sir Cecil Smith. Sir Cecil was criticizing the arid manner in which works of art were described in MAGAZINE Representative Monthly of Califo and the Great Southwest. 120 to 130 pages ev Good Stories, Int Graphic Articles, and figures concerning matters of interest to. Homesceker Land Buyer: Layesiers: and _ TPHE West Coast Magazine k is the’ largest standard magazine in the Southwest and the only One=Dollar-a- Year monthly on the Pacific Coast. It is the acknowledged author- ity on Western topics. Keeps Opportunities ES Went Coast Magazine, Dey, 21 Los Aggelés, Cal. “i The Unique Control for Electrics The ideal family car must be not only easy to operate but practically accident-proof. Rauch & Lang power and two positive brakes are con- trolled entirely through a single lever—push this lever for- ward to start and backward to stop. There is nothing else to do but to steer. The car cannot be started under any circumstances until the control lever is first in the neutral position. All the power at any moment and at any speed can be shut off instantly by mercly pressing down on the ring shown in the picture below. An individual key locks the car so no one but the owner can move it. Shaft or enclosed chain drive, as you choose; Exide bat- tery (standard equipment), ‘“‘Ironclad"”’ Exide or Edison bat- teries can be furnished, if desired. Tires, Special Electric pneumatic or Rauch & Lang Motz High-Efficiency cushion, optional. It will take one of our representatives only a few minutes to show you the almost primary principle of Rauch & Lang operation. There are agents in all the principal Lyf ivi The Art portfolio explains in ke e detail. Write for it. The Rauch & Lang Carriage Co. 2276 West 25th Street CLEVELAND, OHIO (52) those scientific catalogues which seem to How would the scientific archeologist be written by the imbecile for the blind. * Suppose,’ he said, ‘the Grecian urn bad been bought by the Museum of Berlin. To the poet's eye it was: Thou still unravished bride of quietness, Thou foster-child of silence and slow time, ee ee ewes with brede, Of marble men and maidens over- describe it? ‘Marble vase (Krater) Much chipped; obverse, man pursuing woman; reverse, sacrificial scene.’ Here are two ways of describing the same ob- ject, and their diversity suggests that style is ever supreme, and that the first and last lesson of literature is the value of words."—T. P.’s Weekly “Perfumes and sates of Highed Quality Only. wrought, With forest branches and the trodden weed ! | | Houbigant - Paris In Every Store 365 comicbooks.com