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Life, 1911-02-02 · page 45 of 52

Life — February 2, 1911 — page 45: what you’re looking at

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Life — February 2, 1911 — page 45: Life, 1911-02-02

What you’re looking at

This Life magazine page contains three main sections: **Left Column - "Storm of Indignation"**: A humorous reader letter about a man who sent five dollars to "Gee. Ime. Mit." (likely a spiritualist or self-help instructor) for imaginary money instruction. His wife attacked him upon his return, but he discovered—by remaining passive—he actually enjoyed the experience. The satire mocks both spiritualism/pseudoscience and marital discord. **Center Section - "Too Formal for Kitchener"**: An anecdote about a British officer during the South African War who casually addresses Lord Kitchener by his first name. The humor lies in the young officer's shocking informality with a stern military superior; Kitchener's gentle response ("Call me Herbert!") subverts expectations of rigid military hierarchy. **Right Column**: Primarily advertising (Palmolive Soap/Cream, Bermuda's Hamilton Hotel, Houbigant Perfumes). The Palmolive ad uses biblical imagery (Pharaoh's daughter) to suggest ancient origins of beauty oils. The page reflects early 20th-century humor: satirizing spiritualism, military formality, and marketing claims.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

a today to Dept. 3002 Storm of Indignation! (Concluded from page 280) Dear IT ife: ago I concentrated, just for at five dollars of imaginary Ime. Mit., as per instruc- beginning to think that you were a fake, when one night. about two weeks later, I happened to come home late and was grabbed by my wife, who shook me so hard that my teeth chattered, Sud- denly, in the midst of it, she caught me smiling at her. “Go on, darling,” she discovered me saying, “I don't mind at for I suddenly found that by re- maining passive, like a jellyfish, Twas actually enjoying myself, for some un- known reason. She apologized on the spot, and all has been harmony since. Ican only account for it by the fact that taken me in, When will I No’ fun, ards moncy 0 Ge tions. 1 you have know? Our correspondent will know some day, when his physical consciousness becomes joyfully united with his sub- liminal self, which we now have under treatment with millions of others. The subliminal self must not, however, be confounded with your astral body. That has another grand function, which we will explain later. Concentrate on Gee. Ime, Mit. (He will get it.) in Too Formal for Kitchener During a portion of the South African War Lord Kitchener had as an orderly 2 young scion of a noble house who had jined the Imperial Yeomanry as a ttooper. He could not quite understand HAIR LIKE THIS FREE Let me send you a re- markable treatment for Baldness, Dandruff, Gray Hair, Rivaed at my own expense, It will ise and delight you. Write ‘WM. CHAS. KEENE, President LORRIMER INSTITUTE. Baltimore, Md. ermudameans tie “Hamilton Hotel the outdoor activities ot the island. balls and assemblies. NORD | VOID the snow and cold of this ter, and bask under the summer skies of Bermuda. Live at the Hamilton Hotel and enjoy all Here. also, are held the military Pharaoh’s daughter discovering Moses in the bulrushes Even as far back as the time of Pharaoh's daughter, palm and olive oils were used jas beautifiers—the same oils that we put into Palmolive Soap Palmolive Soap 1as attained he largest sale of aay high- grade toilet soap in ‘he world. It refreshes and invigorates the skin, and lathers readily in the hardest water. It has been supplemented by a new Palmolive product— _ Palmolive Cream wnich soothes, softens, whitens and protects the skin as no other agency can Send us twelve 2-cent stamps and the band from a jar of Palmolive Cream and we'll send you a set of six beautiful artist's proofs, size 1114x1414 (ready for fraining), made from original paintings in oil, portraying several historically famous Oriental queens. (129) B. J Johnson Soap Co., 384 Fowler Street, Milwaukee, Wisconsin “Ir was to satisfy your extravagant “that that he was not om terms of perfect equality with the members of the stafi and having been summoned one morning to carry some dispatches for the Com- mander-in-Chief he entered the room with a jaunty air. “Did you want me, Kitchener?” he asked calmly, while the rest of the staff gasped for fear of what would happen next. “Is she a bride?” Kitchener, however, merely looked at | him with a quiet smile. “Ob, don’t call me Kitchener,” he remarked gently ; “ it’s | so beastly formal. Call me Herbert!" | a tastes,” cried the desperate man, I committed the forgery! The crime is upon your head!” The woman started and gazed at him wonderingly. “Is my crime on straight?” she asked.—Suecess. “An inveterate one."—Louisville Courier-Journal. —Ladies’ Home Journal. Houbigant =Paris smpeet adh In Fvery Store ality Only.