Life, 1911-02-02 · page 44 of 52
Life — February 2, 1911 — page 44: what you’re looking at
What you’re looking at
This is a satirical attack on **Anthony Comstock**, the real-life American moral crusader and anti-obscenity activist. Life magazine is mocking him by pretending he's a subscriber to their fictional "Mental Life" publication—a pseudoscientific journal about vibrations, yogis, and "subliminal selves" that represents New Age spiritualism. The joke: When Life announced they were improving Comstock's "subliminal self," subscribers were so outraged that they cancelled in protest. The satire works on two levels: (1) mocking Comstock's self-righteous censorship by treating him as absurdly unsuitable for spiritual improvement, and (2) ridiculing contemporary spiritualist fads that Life's readers apparently believed in. The cartoon of Comstock being vibrated into submission ("Hopeless!") and "The Acid Test" illustration reinforce that he's beyond redemption—a dig at his rigidity and perceived hypocrisy. This reflects genuine cultural conflict between progressive magazines and conservative moral guardians of the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
torm of° Inctignation! TWENTY MILLION MENTAL SUBSCRIB- ERS RISE EN MASSE, TO SAY NOTHING OF OUR ENORMOUS WAITING HE announcement we made last week that Mr. Anthony Comstcck was enrolled on our waiting list and that we had been working over his subliminal self in order to get it up to a possible entrance to the first harmonic plane, has been received by protests from all over the country, not only from physical but from mental sub- scribers, through our yogi department. Vibrations have been coming in at the rate of a million an hour, and sev- eral mental subscribers have cancelled their subscrip- We don’t mind this, as it gives our waiting list a A. physical corre- tions, chance to gct on the subscription list. spondent writes as follows: While not particularly interested in blue discs or your patent vibrations (warranted to kill or cure), I have borne with you in your imaginary propaganda up to the present time with equanimity. Indeed, to ke candid with you, I was becoming a bit interested, and intended, during my next vacation, to take a few mo- ments off and concentrate on SS 4 nthony’ s Subliminal something and send in five meatal dollars on a chance. mighty poer sport who . isn't willing to risk five im- aginary dollars. But when you tell me that you are making an earnest effort to save the subliminal self of Anthony Comstock, you can count me out. If I had a job like that I would resign, no matter how many T had back of me. Another wired as follows; Anthony Comstock and I cannot be even on the same imaginary list. Cancel my subscription from this date.— Me for Hell. So many protests have been received, and these from some of our best people, that we have thought the matter over in consultation with Gee. Ime, Mit., and have taken Mr. Com- stock off the list and refunded his mental money with interest from date of receipt. The fact was that in our zeal to save everybody and give them that exalted happiness which can only come from a union of the subliminal self with conscious- ness and at the same time a conviction of the unreality of the physical world, we did not realize that we must draw the line somewhere. We may say that although we had the sub- liminal self of Mr. Comstock under treatment for several The Test their money and have not gotten any results in a week, have LIST. months, it showed little signs of improvement and was always going off to side shows, so that we really don’t think it makes much difference. This leads us to present a few facts, and incidentally give some advice to our physical readers who may ke coming in later on our mental list. We have at present twenty million subscribers to the Mental Life, which is being issued regularly and vibrated all over the world. To do this we have a large force of imag- inary editors, trained by long years of practice to record only pleasant vibrations, and arrange them in a weekly make-up that sends a thrill of happiness over the whole noumenal and transcendental world. We have on our waiting list about twenty-five million, who will eventually become regular subscribe: The cost of the subscription is only ten dollars a year. To be placed on the waiting fist send five dollars. Owing to some pressure in our recording department, due to the transmigration of two of our best yogis, we have been slightly delayed in entering up applicants; hence those of our coarse, physical friends in the every- day world who have sent in thought doubtless that we are frauds. Weask them to have a little patience, and not be anxious if they don’t hear for two or three weeks, Remember, however, that the -csult is unmistakable when You concentrate, will that five dollars be sent In a short time it does come. Ime. Mit., and leave :he est to us. you feel a sense of happiness you never had before. That is because you are becoming non-resistant; for this is the first step. Non-resistance means a step toward the first harmonic plane. Here is a letter which will explain what we mean: (Concluded on page 281) NO nwarer!/ to Lie! j smilin discon all,” maini actua know spot, Tcan you | comicbooks.com