Life, 1911-02-02 · page 3 of 52
Life — February 2, 1911 — page 3: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. It advertises Londonderry Lithia Spring Water from Nashua, New Hampshire. The ad uses a well-dressed man in formal attire (tuxedo and bow tie) as an aspirational figure representing success and refined living. The headline "LIFE is what you make it in the living" suggests that consuming this product is part of achieving an upscale lifestyle. The copy claims health benefits—purity, "health-restoring virtues," aiding digestion—and notes physician endorsement. It emphasizes availability in sparkling and still versions in various bottle sizes. The mysterious text overlay ("Satisfies Thirst / Aids Digestion / Protects Health") reinforces marketing claims typical of early 20th-century patent medicine-style advertising, when mineral waters were heavily promoted for medicinal properties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
is what you make it in the living EALTH and Pleasure are well and equally served by drinking Londonderry Lithia, most charming of all table waters. It is delightful in its purity—wonder- fulin its health. restoring virtues. Highly recom mended by phy- sicians. The sparkling (efferves- cent) in the usual three sizes. The still (plain) in half-gallon bottles. Interesting booklet Sal isfie Sl h mailed on request. rm fa) Londonderry Lithia Spring Water Co. : NASHUA, NH comicbooks.com