Life — February 2, 1911 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not political satire. It's a 1911 Locomobile automobile ad from *Life* magazine, featuring the "30" model priced at $4,700. The image shows a luxury car positioned in front of what appears to be a neoclassical public building (possibly a theater, given the caption mentioning "The New Theater"). The juxtaposition contrasts the modern automobile with classical architecture, emphasizing the car's modernity and sophistication. The ad emphasizes mechanical features: "High Tension Ignition," "Shaft Drive," "Four Speeds," and "Four Door Bodies." The Locomobile Company of America marketed this as a premium vehicle for affluent buyers. **No satirical content is present** — this is straightforward luxury goods advertising targeting wealthy readers of *Life* magazine.