Life, 1911-01-19 · page 34 of 44
Life — January 19, 1911 — page 34: what you’re looking at
What you’re looking at
This page contains two period advertisements with no political cartoons. **Left side:** Palmer-Singer automobile ad emphasizing reliability and manufacturing quality. Standard early-1900s car advertising claiming superiority through construction standards and service guarantees. **Right side:** Usher's Whisky ad featuring a classical female figure (likely representing quality/tradition) with decorative heraldic imagery. Marketed as "The Standard of Excellence" with distribution through G.S. Nicholas & Co. in New York. **Bottom cartoon:** A domestic scene showing a woman pointing at children in dark swimwear, saying "Oh, Ma! Look at the funny people in black union suits!" The humor appears to be wordplay—"union suits" was period slang for one-piece undergarments/swimwear, making the children's beach attire the joke rather than any satirical commentary. This is primarily **advertising content**, typical of Life magazine's revenue model in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PALMER-SINGER 0% SAVING IN FIRST COST—40% SAVING IN OPERATING EXPENSE— UNINTERRUPTED SERVICE UNDER ALL CONDITIONS. That's what we offer—that's what we guarantee in all Palmer-Singer Six Cylinder, Sixty Horse Power, Four Speed Forward and Reverse, Touring Cars. Power and speed are both inevitable results of correct design, good material and careful work- manship. PALMER-SINGER stands for STANDARD construction even to the minutest detail—built in New York City along the very highest lines known to modern automobile requirements — free from mechanical imperfection of any kind. it possesses many points of superiority to be found in no other car. We mean this— we mean every word of it—the specifications of the PALMER-SINGER confirm it. Our guarantee of uninterrupted service means something —it is sincere —it takes effect the moment a car leaves our factory and is contin- uous—it is backed by men of unquestionable integrity, men whose word is their bond. The element of chance does not enter into the choice of a PALMER-SINGER; you should at least investigate it and our claims for it before purchasing any car. Our literature is most interesting and instructive; @ postal will bring tt to your address. PALMER @ SINGER MANUFACTURING COMPANY Licensed uniter Selden Pateat) LONG ISLAND CITY, N. Y. 1620 Broadway, New Yerk 1321 Michigan Ave., Chicago Ed. M. Fowler, Western Sales Manager $33 Van Ness Ave., San Francisco, Cal. CLsher’s ’ ® Whisky y. G. S. NICHOLAS & CO. NEW YORK Sole Agents SHI “om, MAL LOOK AT THE FUNNY PEOPLE IN BLACK UNION SUITS!” Cook comicbooks.com