Life, 1911-01-12 · page 31 of 44
Life — January 12, 1911 — page 31: what you’re looking at
What you’re looking at
This is a **product advertisement**, not satire or political commentary. It promotes Woodbury's Facial Soap through illustrated vignettes showing women using the product for skincare routines—washing faces, applying creams, and caring for children. The ad employs early 20th-century advertising strategy: aspirational imagery of well-dressed women to suggest the soap delivers beauty and refinement. The headline promises that initial use signals future benefits from "steady use." The bottom section advertises product variants (soap, cream, powder) and offers free samples by mail coupon for 4-10 cents. It notes the soap is mass-produced ("24 millionth cake") and sold widely, positioning it as an affordable luxury item. This reflects period beauty culture where facial soap was marketed as essential to feminine appearance and social standing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Notice the feeling it gives your skin the first time you use it. This is a promise of what the steady use of it does MAIL COUPON TO-DAY, FOR SAMPLES. For. 4 cents we will send a samole cake of Woodbury's | Facial Soap. For 10 cents a sample of Woodbury's Facial Soap, Woodbury's Facial Cream, Woodbury's Facial Pé inte noe, PE ANDREW JERGENS CO., 3608 Spring Grove Ave. Cincinnath, codbipy s Eacial Soap For Sale by Dealers Everywhere a Oh Pith Weaneseaxi on 2 . = ARE MAKING OUR 24 MILLIONTH CAKE, 2c. A CAKE. NOTICE THR DOUBLE BOX AND FREE CHAMOIS, 2c. A BOX. comicbooks.com