Life, 1911-01-05 · page 99 of 104
Life — January 5, 1911 — page 99: what you’re looking at
What you’re looking at
This page announces Life magazine's content and editorial direction for the coming year. The publication promises satirical coverage including humorous columns ("Sparks from Old Anvils," "Priscilla Jawbones"), a medical satire called "Halfbaker's Medical Institute," and dramatic criticism. The cartoons illustrate Life's self-deprecating humor: one shows a befuddled man studying papers—the visual joke suggesting readers seeking "No Information" (guaranteed statistics-free content). Another depicts a boy who attended Life's Fresh Air Farm charity program in Connecticut, where the magazine sent poor urban children for recuperation—a genuine charitable initiative. The page also advertises subscriptions at five dollars yearly (1,300+ pages annually) and promotes upcoming features including an automobile race and literary reviews. The tone blends humor with genuine social welfare work, typical of Life's mix of satire and progressive-era social consciousness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Girls Will, as usual, be a prominent fea- ture in LIFE for the coming year. All the girls you know will be there, and those you would like to know. Beautiful, bright, buxom and bucolic girls, short, long, chic, demure, ad- vancing, retreating, winsome, wise, witty and wilful girls ; fat girls, thin girls, and—best of all—your girl. No Information Absolutely guaranteed. No statis- tics, no muckraking, no uplifting. Every number of LIFE is a complete rest cure. Do you want to’'be like the man above ?. Then avoid LIFE. How To Subscribe Better be a yearly subscriber at once, and get it off your mind. To do this, send in five dollars (Cana- dian $5.52, Foreign $6.04) to LIFE office, and be enrolled among the bright and shining lights of the con- tinent. Remember, that during the course of fifty-two weeks, for five dollars you get over 1,300 pages of solid pictures and text, contributed by the choicest contributors in the country. This does not in- clude advertisements. Life has the largest news-stand circulation of any ten cent weekly in the United States, Program for 1911 Concluded the Imaginary Life, Sparks from Old Anvils, Priscilla Jawbones and_ her observa- tions, Life’s Family Album (intimate interviews with the people who make LIFE), Halfbaker’s Medical Institute (for the special benefit of all doctors), and a number expeditions in search of what we are of remarkable all looking for (such as the Ultimate). Mr. Martin will continue to delight us in his editorial page as a sort of an- tidote to the sins of which the rest of the abandoned staff are constantly guilty. Mr. Met- calfe will continue to be the best dramatic critic in the country. Life’s great Auto Race, which will end in April, is exciting the attention of all sports throughout the civilized world. Life’s make-up gives each advertisement a display by itself. AU REVOIR! Literature Will occupy a prominent place in our columns in 1911. Mr. Kerfoot's book reviews have long since made a unique place for themselves, and with the Confidential Guide, furnish an individual running comment on the constant stream of books being issued. Besides this, there will be the Literary Zoo, and a number of other literary features to be an- nounced later. This Boy Has been to LIFE’S Fresh Air Farm. He is only one of several thousand who go there every year. The farm is located at Branchville, Conn., and every year LIFE sends loads of poor children from the hot city, to recu- perate. 7 Enclosed 7 find one dollar (Cana- dian $1.13). Send LiFE for three months 7 This ofer is net. Open only to new subscribers: no subscriptions renewed at this rate, comicbooks.com