Life, 1911-01-05 · page 98 of 104
Life — January 5, 1911 — page 98: what you’re looking at
What you’re looking at
This is a promotional page for *Life* magazine's 1911 programming. The two cartoons illustrate the magazine's satirical approach to contemporary life. **The top cartoon** shows a grinning man's face captioned "IT PAYS TO OBEY THAT IMPULSE"—encouraging readers to follow their instincts, likely a jab at impulsive behavior or consumerism. **The bottom cartoon** depicts "An X scientist enjoying an imaginary copy of 'LIFE'"—satirizing either scientific pretension or the idea that reading *Life* requires intellectual sophistication. The text announces upcoming special issues targeting different demographics: Socialists, the wealthy ("Rich Man's"), Burglars, Witches, and notably a **Suffragette Contest**—referencing the active women's suffrage movement of 1911. The **"Husbands' Correspondence Bureau"** mocks marital relationships by suggesting husbands need professional "making over." The page positions *Life* as comprehensive, featuring "every phase of human nature," appealing to diverse readers through satirical, themed issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHAT Life WILL MEAN TO EVERYBODY DURING THE COMING YEAR OBEY THAT IMPULSE Program for 1911 (In Part) O give a complete idea of all the stupendous features which will appear in LIFE during the coming year is, of course, impossible; we shall only faintly hint at some of the more important. Every hour of the day and night LIFE is progressing. This present number is over one hundred pages; the average size of each number of LIFE issued during 1911 will be close to fifty pages. LIFE has more artists and contributors on its staff than any other weekly periodical in the world, and as it pays the highest prices commands the best talent. Compare it week by week with any other periodical in the world. In 1911 the remarkable covers which have attracted so many hundreds of thousands of readers during the past year, will be continued, brighter and more brilliant than ever. Every phase of human nature will be exploited. That Humorous Number (so long delayed for lack of material) is looming up dark and formidable, and will soon cast its shadow. The Theatrical, Socialists’, Rich Man's, Burglars’, Witches’ and Dog Number are on their way. This last number will especially appeal to all dog lovers—a number to be preserved as aclassic. Among the special features will be the Suffragette Contest, (the winner of which will shortly be announced) ; the Husbands’ Correspondence Bureau, through which thousands of husbands are being made over almost new, (CONCLUDED ON NEXT PAGE) An X scientist enjoying an i copy of “ LIFE.” comicbooks.com