Life, 1911-01-05 · page 96 of 104
Life — January 5, 1911 — page 96: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **advertisement** for B.F. Goodrich automobile tires, appearing in Life magazine. The image features a stylized globe wrapped with a tire band labeled "Goodrich," emphasizing the company's global reach. The ad's central claim is that Goodrich's service extends beyond manufacturing: they operate 100+ locations across North America and Europe, plus 32 "Tire Depots" stocked for immediate dealer delivery. The pitch targets both consumers and tire dealers, arguing that Goodrich's distribution network is superior to competitors'—you can get the right tire size anywhere, anytime, without delay. The advertisement reflects early 20th-century American commercial optimism about infrastructure and service standards. There is no satire or political commentary here; Life magazine's pages contained substantial advertising alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Zi Mun TT ss \ y ) WOCIfvice Over automobile tire service does not begin and end with making good tires at Akron. We see to it that users can secure any size of tire in over 100 different Goodrich places in America, and in Canada, Mexico, England and France; also from the great majority of dealers everywhere. = SQN" pMibl ly WE i! T} In addition to our Branch Houses, we have established no less than 32 new “Tire Depots” for the service of Dealers. Each Depot contains a fresh, com- plete stock of all sizes ready for immediate delivery. By means of this “dealers’ service system” any dealer can secure for users of GOODRICH TIRES just the size and type of tire desired, without delay. The advantages to tourists, local residents and the dealers are apparent. No other tire manufacturer affords such a complete service. Wherever you are, you need the best tires. The Goodrich system of distribution enables you to get them. <(¥i The B. F. Goodrich Company EG AD # AKRON, OHIO RAS * Largest in the World. Branches in all the Principal Cities faite mack