Life, 1910-12-29 · page 36 of 41
Life — December 29, 1910 — page 36: what you’re looking at
What you’re looking at
This is a **title/promotional page** for an upcoming special issue of *Life* magazine, not a political cartoon. The page advertises a forthcoming 104-page issue devoted to automobile and motoring humor. The cartoon at top-left shows a driver in an early motorcar, labeled "HONK HONK," depicting the newfound automobile culture. The bottom illustration shows a figure reading while driving, reinforcing the joke in the text below: *Life* claims to be "the only automobile medium in the world that I can read without getting any information"—satirizing the magazine's self-described purpose as pure entertainment and humor with no serious content. The **New Year's resolution** declares *Life*'s mission is "to dispel carking care" and provide "hilarious pleasure" while "convey[ing] no information to anyone." This is tongue-in-cheek boasting about being frivolous and comedic rather than informative—typical of *Life*'s brand as a humor publication in the early automobile era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
man it mortal moods have 1 for d& Gasoline Life _ is now rounding the curve of the coming year. On Tuesday of next week, with the muffler wide open, one hun- dred and four pages of joyous and jocular jokes, sur- prisingly superior stories, inimit- able illus- trations . in reckless profusion—a veritable reservoir of wit, sentiment, wisdom and concentrated essence of hilarious pleasure, will burst upon an astonished world. Price twenty- five cents. Your newsdealer will see that you get a copy. Happy New Year Before the next number reaches our reader, the old year will have gone down the long lane. Our mission in the world is to dispel as much carking care and to diffuse as much sunlight as can be done in a day's work, therefore be it Resolved: That next year’s Life will be the very best thing that happens. We positively guaran- tee to convey no information to anyone. Our program for the com- ing year will be outlined in the next number. A Just obeyed that impulse and sub- scribed to LIFE. The only automo- bile medium in the world that I can read withcut getting any information. Subscription, $5.00. Canadian $5.52 Foreign $6.04