Life, 1910-12-15 · page 3 of 44
Life — December 15, 1910 — page 3: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straightforward advertisement for the Locomotive automobile company, published in *Life* magazine around 1911. The image shows a "30 Limousine" model parked before an ornate classical building, emphasizing the vehicle's elegance and respectability. The ad highlights features: high-tension ignition, four-door bodies, demountable rims, shaft drive, and multiple engine options (30 four-cylinder at $3500; 48 six-cylinder at $4800). The Locomotive Co. of America had offices in major cities: New York, Philadelphia, Bridgeport (Connecticut), San Francisco, Boston, and Chicago. This is period advertising targeting wealthy buyers, not satire or commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
High Tension Ignition on all [911 Models Also Four Door Bodies and Demount~ _able Rims ~ Shaft Drive.Four Speeds: The 30 Four Gylinders3500-The 48 Six Gylinders'4800 Prices include Tops and Demountable Rims Complete Information on Request The Locomobile Co-of America NewYork Bridgeport,Conn. Boston Philadelphia San Francisco Chicago ~