Life, 1910-12-15 · page 2 of 44
Life — December 15, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a full-page book advertisement from *Life* magazine promoting "Molly Make-Believe" by Eleanor Hallowell Abbott, published by The Century Co. The ad highlights the book's commercial success (40,000 copies sold) and its premise: the "Serial-Letter Company" concept of letters from imaginary persons providing "Comfort and Entertainment" for invalids and lonely people. The tagline positions it as an ideal Christmas gift. The ad notes Abbott's prior success winning thousand-dollar prizes in *Collier's Weekly*, and mentions illustrations by Walter Tittle. There is no political cartoon or satire—simply a marketing pitch for what appears to be an early 1900s epistolary fiction work.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE SERIAL-LETTER COMPANY ‘““Comfort and Entertainment Furnished for Invalids, Travelers, and all lonely people.”’ The idea of this ‘‘Serial-Letter Company” with its “Real Letters from Imaginary Persons’? makes the cleverest book that has appeared in many a day. It’s name is MOLLY MAKE-BELIEVE By ELEANOR HALLOWELL ABBOTT TWICE WINNER OF THOUSAND-DOLLAR PRIZE STORIES IN COLLIER’S WEEKLY,—HER FIRST BOOK 40th Thousand Ready (And maybe the 50th or 60th by the time this appears) The very best little Christmas Gift that you can buy Price $1.00 net. Postage 8 cents Fourteen full-page pictures by Walter Tittle AT ALL BOOKSTORES THE CENTURY CO., NEW YORK