Life — December 8, 1910 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

7 nae Zi Here is a car that ‘‘runs with eagerness.”” Always at Your Service | A good motor car asks no favors of the weather. The day has passed when owners'of automobiles pack their cars in moth balls with the first descent of Jack Frost. With the arrival of the bracing cold and snowy days, ninety-two per cent of Chalmers owners put on windshields, tops, chains, gloves, warm coats and robes, and—‘‘go to it.”’ It’s great. With top and side curtains, warm robes and a ‘‘hot iron,’ any car is comfortable all winter long for all members of the family. People don’t “wait till spring’ any more to buycars. An automobile is a twelve-month proposition and as serviceable in saving time in one season as another. In fact, in winter, when street cars are so often tied up, when they are always crowded and filled with bad air, is wnen many city dwellers appreciate their cars the most. Who's afraid of a ride in the stinging winter air? Or who’s afraid of a little battle with a snowstorm? Modern men are not mollycoddles because they refuse to wear iron clothes and carry a sword and because they insist on a bath every day. A drive to business with the thermo- meter below freezing is the sort of experience that makes you feel like whipping the stuffing out of your day’s work and taking a fall out of your biggest problems. The wisest buyers purchase cars in the fall and winter. when the warm days come to tantalize you into the country. Figure out what the interest would be on the price of a car between now and next spring. Only the price of a good dinner. What is that compared to the service the car could render you in the meantime? Besides, if you order now you are sure of having your car when you want it the most. There is always a time in the spring when everyone wants cars all at once. And many are always disappointed, Then they are ready for use Leaving our own interests out of the question, we want to tell you frankly that if you are going to buy a rgrz car at all, now is the best time to place your order. So far as Chalmers cars are concerned they are built on a quality, not a quantity basis. A good many people who wanted Chalmers cars last year were disappointed, because they waited too long to place their orders, Our dealers are ready to show you the new models at your convenience. Catalogue BO on request. \\ » Chalmers Motor Company if This monogram on the radiator stande for all you can ask in a motor car. “It runs with eagerness’” That is what the owner of a Chal- mers ‘‘Forty" said recently, describ- ing his car, A telling phrase that! It describes better than any we ever heard the peculiar charm of a *Forty."" We could talk to you by the hour giving you the statistics of this car, the cold reason-why facta of it—bore and stroke, wheel base and allthat. And in all these things this caris the equal of any made, And yet that wouldn't give you an adequate idea of just what thiscaris, Beyond the design, the steel, iron, wood, and rubber, there ia atilla great something in this car which dimen- sions and materials cannot account for—an intimate, human quality. “It runs with eagerness."* People are all made of exactly the sauce materials, In general features thing you can't explain by external terms—a personality, a superiority which rises from within, from reasons unexpla: A Chalmers ‘Forty’? among auto- mobiles has that rare quality. A quality of youth and life and unflag- ging energy. ‘‘Itruns with eagerness.” A great many very particular people agree that there is no more beautifa car, either in line or infinish than the Chalmers “Forty.” The price of $2750 includes Bosch magneto, Prest- O-Lite tank and gas lamps. ‘If you want high power, maximum seating capacity and some of the final words in lines and finish, then you really should see this car. Gisensed ander Detroit, Michigan, U.S. A. Ti. N\ \N ay — FEEL Md A EA @@E@E@@EEEEE@EE@@TEX MEE MMA MMU MH i