Life, 1910-12-08 · page 2 of 44
Life — December 8, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising and self-promotion** rather than political satire. The top half advertises **Club Cocktails** by G.F. Heublein & Bro., featuring an elegant couple in formal dress—a typical early-20th-century advertisement emphasizing sophistication and leisure. The bottom half contains two unrelated items: 1. A **LIFE Publishing Company advertisement** promoting their calendars as ideal Christmas gifts for friends abroad, emphasizing American design, humor, and mechanical excellence as representative of American character. 2. A small cartoon titled **"Feminine Inconsistency"** showing women in winter clothing near a bare tree—likely a mild joke about women's contradictory behavior or fashion choices, though the specific humor is unclear today. The page reflects early 1900s consumer culture and magazine self-advertising practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ty Thurtay. Annual Subscription Single C = ea delightful eines its : flavor, add the final touch to Drink CLUB COCKTAILS — and - serve them | Mixed by experts to she eens pro aie tions—to_ measure, not by guess—CLU COCKTAILS stimulate, invigorate, satisfy. Always ready. Simply strain through cracked ice. G. F, HEUBLEIN & BRO, Sole Propricices Hartford New York London HAVE YOU FRIENDS ABROAD > You are going to say yes and you are going to send them some remembrance at Christ- mas time. You want something characteristic of your own country. The most genuinely representative remem- brance from Ameri any one of the calen- dars published by L American in conceit and design. American in quality of merit and humor. American in finished excellence of mechani- cal production. ‘The PHILLIPS CALENDAR. Seven most attractive designs in full color by Coles Ph M$ x 15 inches, silk cord and boxed. $: f Live's best pictures, Simi- The LIFE CAl lar to the Phillips dar, $2.00, Gibson—well, it is a real Gibson, and we have so few left they will all be required at home. LIFE PUBLISHING COMPANY 17 W. 31st St., New York. FEMININE INCONSISTENCY ZEEE