Life — November 24, 1910 — page 44: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

pdb ihe oa Where State " and Municipal Opportunities May Best Be Exploited—As by Results Attested any commercial body entrusted with the successful expenditure of 3n advertising appropriation are— Where shall we place our advertising to secure the best returns? Where shall we reach the class of readers irom which we desire to draw additional manufac~ turers, jobbers, business men—the solid sort of men who are needed in this, av in every other commonwealth or municipality? The answer to these questions is the parpors of this statement of Facts and Results addressed to you at this time. Follow the way herein followed by others and your apportionment will check—that part of it at least used in SUCCESS MAGAZINE will check as having been profitably invested. Mind you, gentlemen, we didn’t say expended. We grant that some parts of your appropria- tion may be expended—but results from those parts of other appropriations of like nature to ours, which to date have been paid over for sce advertising, have clearly borne in the returns received the earmarks of very suc- cessful investments. Just a few words here, if you please, regardin the constituency reached through SUCCES: in State and Municipal advertising —then you will the mere clearly know why that part of your appropriatizn paid over to SUC- CESS MAGAZINE is money well invested— vested now, yes, and for the future. Of SUCCESS circulation, going into the homes of 350,000 pevale. nearty 25,000 of whom are Life Subscribers. Subscribers who value SUCCESS so highly as to pay in advance for life subscriptions. Subscribers who take an active interest in its editorial policy subscribers who work hand- in-hand with any movement inaugurated by SUCCESS ditorial Staff, either for the better- ment of existing business or social conditions, And, further, an analysis reveals these facts: 25,090 Life Subscribers 39 per cent are active in Luciness life; 29 per cent are active in professional life, and 16 per cent are farmers, land-owners and the like. To most serious questions to be settled by And that of the 25,000 life subscribers, less than 3 per cent are under 20 years of age, ani only 3.4 per cent above 59: in other words, 93.8 per cent of these 25,000 life subscribers are be- tween the ages of 20 and 59, the 40 years when a man does his most effective service for the community and for himself. A still better insight will be secured into the subscription list of this magazine when we pro- ceed further, viewing the methods by which we obtain new subscribers. No general list of subscription agents is employed. . Our own trained agency force works each community with lists of those who are best able to subscribe fer SUCCESS, not only for this year or next, but for SUCCESS MAGAZINE year after year. These lists furnished to our agency force rep- resent the cream of the business and professional men in each city, town and state. A well planned and directed State or Munici- pal campaign, directed to such a healthy and selected list of subscribers, must bring returns satisfactory to your business men who have so largely contributed to your putiicity appropria- tion. Evidence in more extended form to be placed before you forms the basis of these assertions. Permit us to here briefly direct your attention to the fact that— The Canadian Pacific Railway, largely inter- ested in colonization plans across the border- bought inquiries for lands selling at $30.00 per acre at $1.18 per inquiry and at a cost less than that secured from magazines having subscrip- ‘tions in excess of half a million. Keeping the virile American farmer on this side of the border can only be accomplished by presenting State advantages in the same inter- esting manner as the advantages of the Cana- dian Western provinces have been presented, and in making such facts known through SUC- CESS columns. In other words, fight fire with fire. To the fact—that Portland, Oregon, secured inquiries from her expenditure in SUCCE:! MAGAZINE at less than from any other publi. cation, and at 44 per cent less than from the next best publication on Portland's list. Portland's success on the initial try-out dem: onstrated the worth of SUCCESS so thoroughly to her publicity bureau as to insure it a per- manent place on all Portland advertising ex- penditures. To the fact that—Dallas, Texas, secured such results from her 2<penditures as to place SUC- CESS on the list of the three best result pro- ducers. Which campaign secured for Dallas eleven good sized manufacturing plants, a number of smaller factories and *wenty-five branch houses To the fact—that Memphis, Tenn., scored big in her ini campaign for more worth the while business houses with SUC! occupying first place in results. To the fact—that San Antonio, Texas. in setting forth through SUCCESS her advantages as a winter resort found her facilities totally inadequate in caring for tourists, although be- tween 1,200 and_ 1,500 additional rooms were added to her hotels and that a conseivative estimate indicated 50 per cent mere pecole wintering in San Antonio than during the previ ‘ous season, These, gentlemen, are cold facts—stripped <‘ all hearsay. No ordinary list of subscribers would ma‘- State and Municipal advertising so successtul SUCCESS Subscribers are above the ordinary class—occupying first place in character, in #! tainment, occupying a class alive to opportun' ties such as you have to present. One more word and we are through. Any medium which can sell bonds by mail o 25 of the leading bond houses of the United States will surely, as we have in other ways clearly shown bring tangible workable requests for further infor mation about your municipality or state. Your request for further and more exhaustiv? data will receive our immediate attention. Fac- similes of correspondence’ of those in active touch with the above mentioned successful cam- paigns of San Antonio, Dallas, Portland, Mem- phis will be mailed promptly on request. Command Success for Best Returns from Your Present Ex- penditure by Addressing FRANK E. MORRISON, Advertising Manager SUCCESS MAGAZINE, New York Comicbooks.com pore pes