Life — November 17, 1910 — page 8: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The knobs will Stop Your Skidding Notice to Motorists Ourfarmouslittle chauffeur has been officially delegated to put @ stop to the practice of skid- ding. 89 dangerous to both mo- toristsand their cars. He rep- resents our Nobby Tread tires (the most positive preventive of kidding ever devbed), and is therefore in position to back up any “friendly orders” be may give. MORGAN & WRIGHT MORGAN (@ WRIGHT Nobby Gread Tires N LESS than a year these remarkable tires have swept the country from coast to coast, replacing tire chains (heretofore thought to be the most effective non-skig device) and doing away with skidding wherever they have gone. The thick, tough, diagonally-placed rubber knobs grip any kind of a road surface with bull-dog tenacity—eren wet, greasy asphalt—and hold the wheels secure against every possible slip or skid. Besides, they do away with the exces- sive tire wear always attending the use of chains or other non-skid devices The Nobby Tread is made from extremely tough, fine Para stock, and itis not formed as is the ordinary so-called “ non-skid " tread—by squeezing the stock Made in Detroit Morgan & Wright, Detroit of a, plain tread tire up into projections or ridges—thus weakening the bod; of the tire. On the contrary, enough additional rubber is used to form the knobs. When these knobs are worn’ smooth a regular plain treed still remains—good for ny more miles of service. This gives the Nobby Tread wearing qualities meer jure approached by any make cr style of tire. + ‘Special—The nformation contained in our brochure No. ro, entitled “How to Keep Down Your Up-Keep Cost,” will easily save you from one to wo d dollars a year on the maintenance cost of your car. besides keeping your «+ service all the time. A postal request will bring it to you by return mail For Sale Everywhere comicbooks.com