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Life, 1910-11-17 · page 7 of 44

Life — November 17, 1910 — page 7: what you’re looking at

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Life — November 17, 1910 — page 7: Life, 1910-11-17

What you’re looking at

This page mixes editorial content with advertising. The left column continues an article titled "Vast Mental Conspiracy" about a yoga training school that claims to produce "good yogi" from anyone willing, regardless of marital status or references. The tone is satirical—mocking the school's dubious promises and relaxed standards. The right side advertises Mennen's Borated Skin Soap, a legitimate product from the Gerhard Mennen Company in Newark, New Jersey. Below the yoga piece, a Jaeger Sanitary Underwear ad appears. The satire targets the era's proliferation of mail-order self-improvement schemes and dubious "mental training" programs that promised easy transformation with minimal qualification or effort.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EB - Vast Mental Conspiracy (Continued from page 850) training branch, and we expect to produce a fairly good yogi out of almost any kind of material in a short time. Are you out of a job? If so, and want easy work, apply for the position of yogi. No refer- ences required. We take anybody who is willing. Asa preliminary, ask for our mental booklet, ‘‘How To Be A Yogi.” It will start you right. Our training class meets every morning at eleven. At first it will be necessary for you to attend in person; after you get started, we can reach you anywhere in any part of the world. Do not apply if you are married. We cannot undertake to treat married men, as we find by experience that they are not susceptible to any vibra- tions we have under our control. We have just received the fol- lowing: Dear Life: I should like to be a yori With alla yogi's might: A mental square mea) just beyond— Vibrating day and night. Now I am a promising young man, not afraid of work. 1 live with my parents and have a good grammar school education, Tell me how to begin. Yours joyfully, oy We are obliged to charge a small preliminary fee for entrance Mennen’s (Borated) Skin Soap fulfills every Toilet Soap requirement into our yogi training school. We At all dealers, or mailed on receipt of 25c. post- paid. Sample cake for 4 cents in stamps. Jaeger Sanitary Underwear com- bines the maximum of porosity with the maximum of protection. It is also curative as well as pre- ventive, Leading Physicians strongly recommend it, appre- Ciating its value as a means to good health. Please write for descriptive Catalogue and Samples Gerhard Mennen Company, Newark, N. J. Makers of the Celebrated Mennen's Borated Talcum Toilet Powder ThAUe WARK do this as an earnest of your good intentions. You will get your money back as soon as you show your value. Our friend there- fore should immediately begin to want to send us twenty-five im- aginary dollars. We will do the rest. If his wish is sincere, and he has the necessary mental capital, he will soon begin to feel an impulse to go into the silence. This is the first, or jellyfish, atti- tude. He will then be in a con- dition to join our morning classes. If he makes good progress, in about six months he will be put to work on the subscription list. In the meantime, we call atten- 881 tion to the special mental num- bers we are issuing, and also to the extraordinary quality of the advertisements in every imag- inary number of the Mental Life. Practically every class of articles is displayed, from a joy cocktail to an harmonic hair renewer. Advertising rates have just been advanced to five hundred dollars a line. No preferred posi- tion guaranteed. Take your place in the waiting list and send in one hundred dollars mentally as a guarantee of good faith. Address, in your mind, aay Gee. Ime. Mit. (He will get it.) comicbooks.com