Life, 1910-11-10 · page 8 of 44
Life — November 10, 1910 — page 8: what you’re looking at
What you’re looking at
This is a Packard Motor Trucks advertisement, not political satire. The ad showcases a delivery truck loaded with goods on an urban street, promoting Packard's commercial vehicle line. The advertisement's central claim is that repeat customers demonstrate the trucks' reliability: "Some purchasers of Packard Trucks whose first orders have been repeated for one or more additional trucks." A detailed list follows showing company names, purchase dates, and quantities bought—evidence of customer loyalty. The closing statement highlights the business appeal: "The number of trucks sold to purchasers who have repeated their initial orders averages three trucks to each purchaser." This is straightforward marketing targeting business owners, emphasizing durability and repeat sales as proof of product quality. There is no satire or political content present—it's simply a commercial advertisement from the early 1900s automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
. far TRUCKS Some purchasers of Packard Trucks whose first orders have been repeated for one or more additional trucks Adams Express Companys New York Barrett Manufacturing Company, Philadelphia za is Bought 3 Packard trucks November 4.1909... . Bought I Packard truck Joly 2s, 1908 . Bought 1 Packard truck Bought 2 Packard trucks October 21, 1908" Bought 4 Packard trucks h 30, 1910 . Bought 1 Packard truck Jone 31305 Bought g Packard racks April 8.1910 - Bought I Packard truck ay ght 2 Packard trucl June 3,1910 ) ! Bought 1 Packard truck eer rie eae eS ea Packard ack Anheuser-Busch Brew! . St. Louis Abril 2s, 1910 o: logant | Packard rect April 16,1909. . Bought | Packard truck June §, i910 F . Bought 1 Packard truck eae . Bought : packard truck Avuguss 19,1910. . . Bought 1 Packard truck ught ackard trucks 9i0 Bousht 2 Packard trucks Andel Brothers, Chicago ‘ September 16, 1910 Bought 1 Packard truck lay 24, 9 Bought 2 Packard trucks January 8, 1910 Bought 1 Packard truck Crystal Park Company, Manitou, Colorado May 10,1910 . Bought § Packard trucks January 26,1909... . . . Bought § Packard trucks ‘Auguste 29, 1910 | | : ht 2 Packard trucks. John Wanamaker, New York and Philadelphia Bovd 1909... . . . . Bought 2 Packard trucks Marshall Field @ Com; gO fi eee . . + Bought 2 Packard trucks December 4, 1908. Bought 1 Packard truck 3 , [1 Bought 1 Packard truck Bought 2 Packard trucks , . . Bought 1 Packard truck S . . Bought 1 Packard truck Wort, a, 4910 ‘ Bought 3 Packard trucks September 27. 1909 Bought 1 Packard truck . Bought 2 Packard trucks September 30, 1909 . . Bought I Packard truck Apa o7, IOS Bought 1 Packard track December 20,1909. + Bought 1 Packard truck Taly 19, i910 Bought 4 Packard trucks = March 2, 1910... Bought 1 Packard truck The number of trucks sold to purchasers who have repeated their initial orders averages three trucks to each purchaser Long hauls; heavy loads. Packard service in truck maintenance by established Packard dealers in sixty cities. Catalog sent on request Packard Motor Car Company, Detroit ;