Life, 1910-10-20 · page 42 of 44
Life — October 20, 1910 — page 42: what you’re looking at
What you’re looking at
This is primarily an **advertising-heavy page** from Life magazine, not a satirical cartoon page. The content consists mostly of product advertisements and a book review section. **Notable elements:** - **Jaeger Sanitary Underwear** ad claims health benefits through porosity and "curative" properties—typical of early 1900s medical marketing that lacked FDA regulation - **National Sportsman** magazine ad emphasizes outdoors/hunting culture popular with American men - **Makaroff Russian Cigarettes** boasts smokability without "nerves"—pre-Surgeon General warning era when cigarettes were openly marketed as safe - **Chartreuse liqueur** positioned as fine dining luxury - **"From Our Readers"** section contains a testimonial from "An Osteopathic Believer" from July 21, 1910, praising osteopathy treatment The page reflects **early 20th-century consumer culture** with unregulated health claims and foreign luxury goods marketed to affluent Americans. No political satire is evident.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DRE: The Latest Books What to Do at Recess, by George Ells- worth Johnson. (Ginn & Co.) Letters to His Holiness Pope Pius X. (Open Court Publishing Company, Chi- cago, II.) The Giant and Other Nonsense Verse, by Albert W. Smith. (Andrus & Church, Ithaca, N. Y.) T. R. in Cartoons, by John J. Me- Cutcheon. (A. C. McClurg & Co., Chi- JaegerSanitaryUnderwearcom- cago, II.) bines the maximum of porosity Dr. Thorne’s Idea, by John Ames with the maximum of protection. Mitchell. (George H. Doran Company, It is also curative as well as pre- New Vouk. $2.00) 3 ce Fair America, by Katherine R. Crow- ventive. Leading Physicians (George H. Doran Company, New strongly | recommend it, appre- | rk. ($2.06.) ciating its Bey? as a means to The Rust of Rome, by Warwick Deep- health. ing. (Cassell & Co., New York. $1.20.) piste write for descriptive Fanny Lambert, by Henry De Vere Catalogue and Samples. Stacpoole. (R. F, Fenno & Co. $1.50.) Monksglade Mystery, by Headon Hill. (R. F. Fenno & Co. $1.50.) ’s S. W. S. Co.'s Own Stores New York: 206 Filth Ave: 2 Maiden Lape Rrookly) Boston: 228 Horiston St er acs i» Hello, Brother! We want you to meet 109,006 good Rod, Dog Ride and Con The NATIONAL From Our Readers SPORTSMAN contains 164 pages crammed full of Stories. pictures of fh and game (Continued from page 681) It took several months of patience on my part and hard work on the osteopath’s part, but was rewarded by being entirely cured and have never had a symptom of it since, and have had perfect health also. Nation I might add that two other ladies in MO Me cod make you nts my home town had the same dis dade Special one about the time T had it. One was oper- ~ ee ated on and the other had just the medical treatment. Both are now dead. Hope you keep up the good work. = , veckle. “Can you best this? Yours truly, on This Moath's National 3 Sportaman. reg. price 18 Aw Ostropatuic Betrever. National Soortsnan Watch Fob, Fiatausu, N. Y., July 21, 1910. Doa't detay—Send TODAY! National Sportsman, 29 Vederal Street, Boston, Mass, For Centuries Known as Chartreuse Liqueur Peres Chartreux GREEN AND YELLOW— THE GRAND FINALE TO THE WORLD'S BEST DINNERS At Ofst clans Wine Merchants, Grocers, Hotels, Cafée, Hatjer & Co.,43 Broadway, New York, N. Y., Sole Agents for United States. The Cigaret you can smoke all day without a trace of “nerves’— because it's just pure, clean, sweet tobaccos, blended by artists. Prove it. MAKAROFF RUSSIAN CIGARETS 15 cents and a quarter AT YOUR DEALERS 7hetiarefy, - Boetrn Mail address—95 Milk Street, Boston The Water Goats, by Ellis Parker Bat, ler, (Doubleday, Page & Co.) Highways of Progress, by James J. Hill. (Doubleday, Page & Co. $1.50.) The Professional Aunt, by Mary C. E Wemyss. (Houghton Mifflin Company, Boston, Mass. $1.00.) Right Stuff, by Ian Hay. (Houghtos Mifflin Company, Boston, Mass.) The Coming Religion, by Charles F. Dole. (Small, Maynard & Co., Bostoa, Mass.) When Love Calls Men to Arms, by Stephen Chalmers. (Small, Maynard & Co. $1.50.) Astir, by John Adams Thayer. (Small, Maynard & Co., Boston, Mass. $1.20) The Gossamer Thread, by Venita Se- bert. (Small, Maynard & Co., Boston, Mass.) The Way Up, by M. P. Willcocks (John Lane Company. $1.50.) Erewhon Revisited, by Samuel Butler. (E. P. Dutton & Co. $1.25.) Erewhon, or Over the Range, by San uel Butler. (E. P. Dutton & Co. $1.25) The Way of All Flesh, by Samuel But ler. (E. P. Dutton & Co. $1.50.) Promenadcs of an Impressionist, bf James Huncker. (Charles Scribner's Sons. $1.50.) Essays in Fallacy, by Andrew Mat phail. (Longmans, Green & Co.) Honesty’s Garden, by Paul Creswicke. (G. P. Putnam's Sons. $1.25.) Vera of the Strong Heart, by Mani Mole. (G, P, Putnam's Sons. $125) LIVER UPSET? Try i Janos NATURAL APERIENT WATEE Avoid Unscrupulous Drugeists comicbooks.com