Life, 1910-10-20 · page 41 of 44
Life — October 20, 1910 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising and reader correspondence**, not satirical content. The main advertisement promotes **Pabst Blue Ribbon Beer**, using pseudo-scientific language about quality testing (color, foam, taste) to market beer as a refined beverage suitable for "health and enjoyment"—reflecting pre-Prohibition era advertising that often made health claims for alcohol. The left column contains two unrelated items: a book advertisement for *Sexology* (educational materials on marriage and reproduction) and reader letters debating tariff policy and endorsing osteopathy as medical treatment. A small cigarette ad for "Egyptian Deities" appears at bottom left. **For modern readers:** This reflects early-1900s America before strict advertising regulations, when beer and patent medicines made unsubstantiated health claims, and alternative medicine (osteopathy) competed with conventional medicine without FDA oversight.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Happy Marriage Depends largely on a knowl- edge. of the. whole truth about self and sex and their relation to life and health. This knowledge does not come intelligently of itself, nor correctly from ordinary every-day sources. SEXOLOGY (Utustratea) the Test Hold a glass of Blue Ribbon Beer to the light. Note the beautiful amber color. Observe its clearness, undimmed even when just off the ice—a severe test of quality. See the rich creamy foam—watch how it clings to the side of the glass —more evidence of quality. Now taste it—a flavor exquisite—found only in Pabst BlueRibbon Beer of Quality Its the perfection of brewing—a table bever- age that eye and palate and perfect digestionagree on acclaiming the best. Insist on Pabst Blue Ribbon and add one more good thing to the list which makes for your health and enjoyment. Made and Bottled only by Pabst at Milwaukee You will find Pabst Blue Rib- bon Beer everywhere—served on Dining Cars, Steamships, in all Clubs, Cafes and Hotels. Order a Case Today From Your Dealer. Pabst Brewing Com Keowledge a Young Man Should Have. Knowledge a Young Husband Should Have. Roowicdge a Father Should Haves Rnowledce * Should Impart to 2. Nedieal Knowledge a Husband Should Have. oung Woman Should Have. © Wife Should Have. e. id Impart to Her Daughter. ‘Should Have. jn one volume. Illustrated, $2, postpald. for “Other People’s Opinioas** and Table of Contents, Poritan Pub. Co., 711 Perry Bldg., Phila., Pa. From Our Readers (Continued from page 680) are not effective. Why not try some- thing for a while in conformity with ordinary decency? Again, the inconsistencies of our tar- if laws should be obvious to all. Why should labor organizations and certain merchants be protected while, say, pro- fessional men and railroads in our country are not? Why should the writer pay duty on a diamond cross (if he wanted one and could afford it) and not on an expensive operation or artheumatism cure he chose to have performed over here to the detriment of home talent? Why not collect a duty on money spent on railroads in Deities The Utmost in C@erettes We don't count the cost when we make them. You wont when you smoke them Cork Tips or Plain Europe that might better have been spent on home railroads? In brief, why not simply impose-a duty of 25 per cent. on foreign letters of credit and no more nonsense about it. Our tariff laws are a bad form, certainly, of class legislation. K. Cuarcé, Inpre et Lorre, France. An Indorsement Dear Lire: Having read several times in your magazine favorable articles regarding ost osteopathy I want to express my ap- preciation and approval of them all. About six or seven years ago I was almost dead from an exophthalmic goitre—rather an uncommon disease (diagnosed as such by both medics and osteopaths). Was finally advised to try osteo- pathy d while T was ignorant about the science—therefore — skeptical—I seized on it as a last hope, as many others have done and are doing. (Continued on page 682) comicbooks.com