Life, 1910-10-20 · page 37 of 44
Life — October 20, 1910 — page 37: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and reader correspondence**, not political satire or editorial cartoons. **Key elements:** 1. **Lewis & Conger ad** (top left): House cleaning supplies company advertisement 2. **Waltham Watch ad** (center-right): Features an illustrated elderly jeweler/watchmaker examining a watch. The ad emphasizes Waltham's long reputation—"three quarters of a century" of watchmaker endorsement—positioning it as a trusted, established brand. The tagline "It's time you owned a Waltham" is a straightforward marketing appeal to consumers seeking quality timepieces. 3. **P.B. Ale ad** (bottom left): "Oh Be Jolly" campaign promoting beer as enhancing dining pleasure 4. **Reader correspondence**: Letters to the editor discussing local liquor policy and educational quiz questions about world religions The page is primarily **commercial content** rather than satirical commentary. The watch advertisement uses nostalgic imagery of traditional craftsmanship to build brand credibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
House Cleaning fewis® @oncER HOUSE FURNISHING WAREROOMS Established 1835 Every Utensil and Material for House Cleaning : and Renovating Brooms, Brushes, Dusters, Chamois, Cleansers and Polishers for Floors, Furniture, Glass and Metal. Carpet Sweepers, Vacuum Cleaners Ceaning Cloths and Material, &c., &c. Correspondence Invited 130 & 132 W. 42d Street New York From Our Readers (Continued from page 675) at least it is the county, not the town- ship, which provides the jails, the poorhouses, and other similar institu- tions. A leading argument against li- quor selling is that it has a large share in making such institutions necessary. It seems to me, therefore, that it would not be fair to make nine townships, we will say, which have voted out the saloon, pay for the care of the products of the saloon in a tenth township, which has chosen to retain liquor sell- ing. If each township can be made to pay all its costs, then by all means have local option; but when the unit of paying the costs is the county, what is the objection to county option? There is the same objection of one group of people dictating to another in either case. But where all are affected, as every one in a Western county is, financially, is not such dictation by the majority fair? Is it not simply a question of the political group which is to pay the costs (or reap the benefit, as the case may be) ? ‘Its time you owned . a 2 Waltham’ The Jeweler of today is the watchmaker of yesterday. He knows every hidden watch secret; caresses and loves a good watch as his own child. Is it not significant that the WALTHAM has had the unqualified endorsement of Watch- makers for three quarters of a century? Oldest in reputation andintegrity, the Waltham has kept time with the times and today’s models represent all the most advanced ideas in watchmaking. For a life long watch investment we recommend the WALTHAM RIVERSIDE—the highest expression of the watchmaker’s art to date. $50 to $150 at every Jeweler’s. Sincerely yours, Tueopore R. Favitie. Greenwicu, Conn., Aug. 12, 1910. “Oh Be Jolly” 'Tisthe better drinking that makes the better eating Drink P. B. A. G. VAN NOSTRAND Bunker Hil! Breweries Boston, Mass. WALTHAM WATCH COMPANY, WALTHAM, MASS. Those Questions Eprtor oF Lire. Dear Sir:—I have been very much interested in the questions which have been published in the current number of Lire under the title, “ Here Is an Interesting Game.” It is surprising to find how. few of these questions many of us, who consider ourselves fairly well-informed, are able to answer. I am sure I am voicing the wish of many of your readers when I say,, on7 “Let us have more of them at an early date.” In regard to question No. 23: “To whom do Mussulmen pray?” I wish to call your attention to what is said under “ Mussulmin” in the Library of Universal Knowledge. “Mussulman, Mosleman, a Moham- medan, equivalent to Moslem, of which word it is, properly speaking, the plural; used in Persian fashion for the (Continued on page 679) comicbooks.com