Life, 1910-10-20 · page 36 of 44
Life — October 20, 1910 — page 36: what you’re looking at
What you’re looking at
This page is primarily advertising, but features a satirical "fortune teller" section mocking romantic expectations based on birth month. The October fortunes present cynical jokes about marriage: - Women born in October are portrayed as superstitious, wasteful, and controlling (forbidding husbands to leave on Fridays) - Their future husbands are depicted as fashion-conscious complainers who force divorce through demands for "sensible clothes" - Later entries joke about wives obsessed with germ theory, compulsive kissers, and husbands who are either pious bores or wealthy misers The humor relies on exaggerated gender stereotypes and marital discord—a common satirical theme in early 20th-century magazines. The accompanying portrait photographs of supposedly typical October-born people reinforce the joke through mock-serious presentation. The format parodies popular "fortune telling" entertainment of the era while offering readers contemporary domestic anxieties played for laughs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J. & F. MARTELL Cognac (Founded 1715) kk FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE OF THE COGNAC DISTRICT Sole Agents S. NICHOLAS & CO. New York CLOTHING, Coes Gentlemens Parnishing bz. Clothes for Lounge, Dress or Sporting Wear. Fur Coats and Jackets for Motoring and Shooting. Riding Suits and Odd Breeches. English Hats, Furnishings; Trunks and Leather Goods, Boots and Shoes in exclusive models. Imported Shetland Garments ; Heavy Weight Mackintoshes. Send for Illustrated Catalogue BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK Registered \ Established Trade Half a Mark. Century. New “Styles In Fall Flannels Ina variety of weaves and in an extensive assortment of new and desirable styles, appropriate for Women’s, Children's and Men's wear. Scotch Washable Flannels, in solid colors and neat stripe effects, width 29 inches, 4oc per yard. Another line in a very wide range of designs, width 34 inches, Soc per yard. Viyella Flannel (guaranteed unshrinkable), in solid colors and a variety of over 175 different styles, width 31 inches, 75¢ per yard Silk and Wool and Taffeta Flannel (unshrinkable). Very attrac- tive, both in design and quality, being light in weight and of a lustrous finish Width 3o inches, $1.20 per yard. Printed All Wool French Flannel, in dots, stripes. figures and new Persian effects on white and colored grounds. Width 27 inches, 73 per yard. All Wool French Challies, in allover Persian and Border effects, as well as small figures and other designs. Width 30 inches, 75¢ per yard. All White Flannels, plain and fancy weaves, in all the different weights, for Waists, Dressing Sacques and Children’s Wear, in the different widths, 65c per yard and up. Samples of any of the above lines mailed free on request. . James McCutcheon & Co. 5th Ave. & 34th St., New York, vy, 2resite LIFE’'S INFALLIBLE FORTUNE TELLER If you were born on October “G8 Your future wife ‘Your future husband @@ will be very super- will object to fash- stitious and afraid fonable attire. He of mice. She will will drive you to squander your in- 23 divorce by com- come on mouse- pelling you to wear traps and will never sensible clothes. let you leave the house Fridays. “GB Your future wife Your future husband 69 will be a reader of will be a High the Ladies’ Home Churchman and Journal, She will will rob you of your follow its sugges- 24 Sunday moming tions for attractive sleep by insisting dishes and you will ‘on your presence at often sneak out for early service a square meal. “EB Your future wife ‘Your future husband Sa will believe firmly will be a celebrated in the germ theory vivisector, and you and your garments 25) will be obliged to will always be red- read LIFE in the olent of the odor public libraries and of household disin- the houses of your fectants. friends. “GB Your future wife ‘Your future husband #2 will be extremely will be rich but fond of kissing you. DG stingy. and you will You won't object become expert at to it at first. rifling his pockets while he sleeps. comicbooks.com