Life — October 20, 1910 — page 11: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 651 This page satirizes the New York *World* newspaper's principled stance against the Gimbel Brothers department store. The *World* refused to run the Gimbels' advertisements after they renamed Greeley Square to "Gimbel Square" without permission—an affront to public property and the memory of Horace Greeley. The cartoon depicts the Statue of Liberty covered with protest signs ("Don't Resist Being Searched," "Don't Mind if They Take Your Advertising," etc.), sarcastically suggesting the *World* has compromised American values by advertising despite their principles. The satire criticizes how financial incentives ("a dollar of advertising patronage") can undermine editorial integrity and free speech protections—core democratic ideals Liberty symbolizes.