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Life, 1910-10-13 · page 43 of 44

Life — October 13, 1910 — page 43: what you’re looking at

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Life — October 13, 1910 — page 43: Life, 1910-10-13

What you’re looking at

This page is primarily **advertising for Pompeian Massage Cream**, not satire. However, it uses social commentary to market the product. The "auto complexion" concept satirizes a modern problem: the automobile. Life notes that 60% of its subscribers own cars, and driving exposes faces to dust, soot, wind, and sun—creating dark, rough, prematurely aged skin. This was a **genuine concern of the early 1910s**, when automobiles were still novelties and driving was an open-air experience without protective glass. The right panel offers free "Pompeian Beauty" portrait pictures as promotional incentive, humorously suggesting people have "poor memory" and forget to use the product. The portraits (images A-D) display idealized female beauty standards of the era—fashionably dressed, smooth-skinned women. The satire lies in the irony: modern technology (automobiles) creates a beauty problem that requires purchasing a cosmetic solution. It's gentle mockery of both automotive culture and consumer anxiety about appearance.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Ware the “Auto Complexion!” | Hees ee or | 60% Are Affected Beware of the “auto complexion!” A dark, rough, mottled skin is the result of dust and soot being forced into the pores of the face. Wind and sun also create a peculiar facial fatigue. Hard, tired lines appear. These do not make for good looks. LIFE says that 60% of its subscribers have machines. Hence, 60% are steadily acquiring what may become chronic ‘auto complexions.” No, not 60%, after all. Relief through Pompeian has been discovered by many, for itis used in a million homes by both men and women. A facial massage with Pompeian Massage Cream is astonishingly cleansing and refreshing. Cleansing, because Pompeian gets at, and gets out, the hidden pore dirt. It is the dirt that is in the skin, not on the skin, that causes many complexion ills. Refreshing, because Pompeian relaxes the tense, tired muscles of the face, and because it gives such a fine sense of being super-clean. Evening Gowns nowadays reveal many an unsightly “weather line.” The “weather line” at the top of the collar will disappear if you use Pompeian faithfully. The POM PE I A N gentle friction per- mitted by Pompeian Massage removes the discol- ored and wind-dried Cream All Dealers tissues of the face 50c, 75¢ & $1 and neck. “Don't envy a good complexion; use Pompeian and | have one.” Beware of the “auto com- plexion.” Seer a a ee ne Se Ss Thank Your Poor Memory For This Rare Offer N. B.—Even if “your pocr memory happens to be a fine one, you may still accept this offer ! Please clip the coupen. These 191] “Pompeian Beauties” in colors have proven to be perhaps the most popular set ever offered, and at times we have been fairly overwhelmed. Yet where cne person has sent in a coupen, a hundred have reasored: “Toe goad ts be true. They'll have to chow me how they can afford to practically give away a *Pom- peian Beauty’ for which they claim an Art St.re value of at least $1.50." It is Your Poor Memory which forces us to make this rare picture offer! Although Pempeian is the most widely used face cream, still | you—and millions of cther busy brain - fagged’ Americans — either forget entirely the necessity of a completely cleansing and delight- fully refreshing product like “* Pom- peian,” or else you can’t recall its name when great; the cream fine. You always do what you promise. I shall never for- get Pompeian.”” Well might the Pr Le " say rv , (B) size xpect picture and expect reply by you try. How to fix the name ” Pompeian”” in your over worked memory? That is the question. ‘It is solved, we believe, by resorting to expensive pictures. Our “Pompeian Beau- ties” are so fine that people become enthusiastic over them; they are so valuable that people frame them and keep them for years. As one man wrote us—"The *Pompeian Beauties’ are Read this coupon carchully before filling out your order THE POMPEIAN MFG, COMPANY, 25 Prospect St., Cleveland, O. 1 Gentheneas-Under the ltr (or lei the vce below (or a figure) to thow Pictures | A | Bi C | D the Gantiy 1 ih | —L ene of more of the four | Quant | “Pompcian Beaute,” Cee? _t_ Il Fam enclosing 15¢, (stamps or money) for each picture ordered. P.S —1 shall place o mark (x) in the square below if I enclose 6c, extra (stamps of coin) for « trial jar of Pompeian ‘Write very carefully, fully and plainly on coupoa only, comicbooks.com