Life — October 13, 1910 — page 42: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Model D Franklin, with Five-passenger Open Body (Six Cylinders, Thirty-eight Horse Power) Some Important Facts The Franklin is the only automobile with which tire trouble is not a factor. Its tire equipment lasts a year or mot Service in excess of 10000 miles is co: mon. It is not necessary for Franklins to carry extra tires. Doing the work that water-cooled motors are built to do and doing it better and more economically, Franklin air- cooled motors have demonstrated their superiority under every possible con- dition, Full-elliptic springs, front and rear, jive the Franklin double the riding com- jo: f second-growth ash, forming the Franklin chassis frame, absorb vibrations that steel frames em- phasize. The Franklin multiple-dise clutch, running in oil, acts efficiently and easily without hitch, jerk or lag. The centrifugal governor of Frank- lin design automatically regulates the spark advance. Franklins are the most responsive automobiles built. List of Models and Prices Model H, with seven-passenger open body or double torpedo-phaeton, four- passenger body, six cylinders, 48 horse power, $4500. Model D, with five-passenger open body or double torpedo-phaeton, four- passenger body, six cylinders, 38 horse power, $3500. Seven-passenger limou- sine or landaulet, $4400. Model M, with five-passenger open body, four cylinders, 25 horse power, $2700. ‘Sevenspassenger limousine of a ulet, % Model G, with four-passenger open body or single torpedo-phaeton, two- passenger body, four cylinders, 18 horse power, $1950. Top is regular equipment on_all touring cars and torpedo-phaectons. Top and glass front are regular equipment on G single torpedo-phaeton, Prices are F,O. B, Syracuse. FRANKLIN BRANCHES Albany NY Boston Mass on. Buffalo NY Chicago Il - Cincinnati O Cleveland O ++ 242 Washington Avenue Baltimore Md Mount Royal and peryined Avenues” ceed ylaton Street - Main Street 1450 Michigan Avenue 1114-1116 Race Street (016 Euclid Avenue The Franklin for 1911 is happily distinctive. The new hood, with its grace- ful, sloping lines, harmonizes perfectly with the new style of body, the latest Parisian type. There is no radiator to mar the effect. The front door is a logical feature of automobile development. It affords comfort and protection equal to that obtained in the rear seats. Four chassis sizes give a range of power and carrying capacity to meet every demand. Resilient construction makes the Franklin the most comfortable of all auto- mobiles, Other motor cars may seem to meet your idea of comfort, but once you have become familiar with the restful, luxurious riding of the Franklin none but a Franklin will satisfy you. Franklins do not require good roads for satis- factory performance. They comfortably maintain a high rate of speed over all roads. Franklins, by reason of their light weight, resilient construction and air- cooled motor, give a service not afforded by any other automobile. They ride the easiest, go farthest in a day and do not freeze or overheat. Their tire equip- ment is so generous that the usual tire troubles are eliminated; blow-outs are unheard of, and punctures are rare. The Franklin air-cooled engine is the highest type of automobile motor. It develops more power than any other from the same amount of fuel. It cools perfectly, no matter how hard the work, and is unaffected by climatic condi- tions. It does away with the complication and weight of the secondary system in the water-cooled car. Franklin limousines and landaulets are especially adapted to winter driving because of their easy riding over rough, frozen streets and because of their cooling system which can not freeze and which requires no attention in the coldest weather. Franklins for 1911 are the motor cars of essential features. They combine all that gives beauty of design, ease of oper- ation, economy of up-keep and satisfactory service, embodying only those features of automobile design which are serviceable, practical, efficient and dependable. They eliminate everything that is cumbersome, heavy, disfig- uring or unnecessary. Deliveries of 1911 Franklins are on schedule, selection of date being on order of sale. Illustrated catalogue of 1911 models ready for distribution, AUTOMOBILE COMPANY Syracuse N Y BRANCHES New York City Broadway and Amsterdam Avenve Pittsburg Pa - ad + $926 Baum Street Rochester NY == . + 74 North Street San Francisco Cal 406 Golden Gate Avenue St Louis Mo : - 1306 Olive Street Syracuse NY - 242 East Water Strect Dealers in Other Cities comicbooks.com mottl the P facial make L Hen chron Relie itis v A ee ‘omy the di comp! tense, a fine E “wea collar