Life, 1910-10-13 · page 3 of 44
Life — October 13, 1910 — page 3: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a **straightforward advertisement** for the White Landaulet, a gasoline-powered automobile manufactured by the White Company in Cleveland, Ohio. The page promotes the vehicle as ideal "for Town or Country," highlighting its landaulet body style (convertible top), spacious interior, quality leather upholstery, and versatility for different seasons. The two illustrations show the car from different angles to display its design. The marketing emphasizes the vehicle's appeal to people of refined taste and means, positioning it as a luxury product representing "White Excellence." This appears to be from an early automotive era when such vehicles were premium goods for affluent buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LINN LLOTTTCT The White Landaulet * A Perfect Equipage for Town or Country Those who prefer the landaulet body to the limousine for fall and winter use will find the utmost of style in this type of body in the White Landaulet Gasoline Car. Everything about it is of the class that appeals at once to people who know and appreciate artistic finish and furnishings. The best way to describe it is to say that the usual White Excellence has been perfectly expressed in every detail. The size of this landaulet is one of its great advantages. You never feel that it is too large when occupying it alone nor too crowded when it is filled to capacity. The upholstering, in almost any shade or design desired, is supplied and guaranteed by us to be the finest possible to. produce. The White Company, 852 E. RENNER The richest leathers, the handsomest im- ported broadcloths, cords, tapes, et are the only kinds that mect with our approval, hence the only grades used. There can be today nothing finer or more efficient than the White Gasoline Landaulet. The catalog describing it more in detail will be sent on’ request. 79th St., Cleveland, Ohio SOUT wa WLIO. |