Life, 1910-10-13 · page 2 of 44
Life — October 13, 1910 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It's a full-page ad for Woodbury's Facial Soap from the early 20th century. The ad features illustrated portraits of four women and uses a health-based sales pitch common to the era. It claims that healthy hair depends on scalp health, and lists competing hair treatments (Bay Rum, olive oil, borax, crude oil, vaseline, quinine) before arguing that Woodbury's Facial Soap is superior because it removes dandruff and cleanses pores. The "whatever you prefer" opening is a rhetorical device—the ad concedes competitors exist, then argues its product is what scalp health actually requires. A coupon appears on the right for product information. This reflects period advertising that emphasized scientific health claims to market cosmetics to women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
UII Bay Rum Olive Oil Alcohol Eggs Borax Crude Oil Vaseline Quinine Whatever you prefer for your hair, add Woodbu rys Facial Soap for your scalp The health of your hair depends on the health of your scalp. “From: scalp, only healthy and beautiful hair ean grow. The object of washing your hair is not only to clean it, but to remove the dei skin and cells, Before a shampoo, alv rub your scalp fully five minutes to lo the dead skin. Then apply a lather of Woodbury's Facial Soap and rub it thoroughly into the skin. It softens the scalp, gently removes the crust, stimulates: the pores, but does not leave the hair dry and brittle. The formula for Woodbury’s Soap is the work of the greatust authe in America on the skin and its needs, cents a cake, Commence ates at the now to get its benefits two to three times & yplics what is exhausted from the pri it must have. Dandeutf is an une What causes it. tural conditi your scalp. Thelittle pores at the base of each hair become clogged and nature in an effort to eles them, excretes too much oil. il gathers dust and dirt, Drying, it $ off in the form of dandeutl cleanses the pores | Woodbury’s Facial Soap For sale by dealers everywhere comicbooks.com