Life, 1910-10-06 · page 43 of 60
Life — October 6, 1910 — page 43: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it is a straightforward advertisement for The Grand Rapids Furniture Company, published in *Life* magazine. The ad promotes antique furniture reproductions "of definite styles and periods" available in New York. It emphasizes that quality furnishings enhance architectural beauty and harmony in homes. The company offers an illustrated catalog called "The House and Its Plenishing" for customers to request. The large photograph at the top shows an elegantly furnished bedroom with a canopied bed, dressing table, and period pieces, serving as aspirational display of their wares. This represents early-20th-century American advertising in a high-end lifestyle magazine, targeting wealthy consumers interested in historically-styled home furnishings rather than modern design.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: : : FAO) OO)AG) Furniture of Definite Style HE architectural beauty of a well-designed house or even of a single room may be enhanced by the felicitous harmony of its furnishings. Not so easily can this two-fold attractiveness be se- cured as by a selection made from our reproductions of antique furniture of definite styles and periods. Whatever may be the architectural character of the room, we can provide furniture that will appropriately accord therewith. s are offered for sale in New York only. Here they may be seen in the Twelve Galleries of the Building especially designed and built for the Grand Rapids Furniture Company. The individuality of these admirable ex- OF actual assistance to. those furnishing amples of the modern Ca jake ora however, will be found our book, * The House is such that an illustrated cw e and Its Plenishing,”” which will be sent to all misleading rather than helpful. who write us of their exact needs. he Gran Raping Furniture G Coron ORP 34 and 36 West Thirty-Second Street, New York TAO. PORTUROAVSOLORUIN