Life, 1910-10-06 · page 42 of 60
Life — October 6, 1910 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising for Arrow Collars** (left side), with an unrelated fictional story excerpt on the right titled "A Cure in the Hills." ## The Advertisement The Arrow Collar ad addresses a common men's grooming frustration of the era: buttonholes on shirt collars that would tear or wear out. The ad promotes the "Notch" collar design—a detachable collar with a flat-head button system that eliminates traditional buttonholes. The illustrated instructions show how to fold and attach it. This was a practical solution for early 20th-century menswear, when collars were frequently replaced rather than shirts. ## The Story The accompanying serialized fiction appears to be a romantic narrative about a woman vacationing in the hills with a man named Wardlough (not her fiancé Billy). The excerpt depicts flirtation and growing emotional attachment—barefoot walks, wading, shared literary moments. The woman expresses confusion about Wardlough's intentions while receiving flowers from absent Billy. This captures the genteel romantic conventions of the period. The page combines practical product information with light entertainment typical of Life magazine's mixed content approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
collar troubles are over Once you learn the simple Notch way you'll never bother with buttonholes. Wear a flat-head button like this —and get a Notch collar with an end wre that looks like this see Then cut out the illustrations below and put them on your dresser where you can see them when you do this: Put the outer fold ess button out Then raise outer under head of ith finger, bring fold, bend longend button. notch end over and of band inward and notch it on, shove it under, And you get this It is easy to put on, but even easier to take off. The buttonhole that rips out has been elimi- nated. It is the only close-fitting collar that stays closed, and it has ample tie space. To take it off, just put finger under long end and flip it off. It is made in all the most fashionable models in the famous ARROW or we & At your Zeater'a—t80.,2 for 2c. In Canada, Cluett, Peibody & Co., Makers, A Cure in the Hills (Continued from page $74) to taking off our shoes and stockings—well, it did seem 2 a little odd. But Wardlough is such an impossible sort of a man! le} Not a bit like Billy! He's finely poised and spiritual. 1 1p sat en a log and took off his canvas shoes and stocking as though it were the most natural thing to do while out with a lady. And he let me take off my own! IT couldn't help noticing that he has perfectly tremendous feet! It is the sweetest sort of a sensation to feel the grassy, springy earth against one’s toes! It tickles so you to laugh and dance and whistle. It is intoxicating. You simply don’t care. I felt rather afraid of myself and wished Billy were there—but only for a minute. Dear old brokerish Billy wasn't in this picture. It was the uplift of Wardlough’s presence that constituted the enchantment. Just then I stepped on a frog. It isn’t as bad as you'd imagine. It feels more like a ridgy new golf ball than anything else—not at all squash you'd think. But sud denly I remembered the awful things I had heard about touching frogs, and I gave a little shrick, shut my eyes tight and asked Wardlough if he had a handkerchief. He said he HapN’T! We go out every morning and do the little barefoot sketch. And we ride before luncheon—just we two. W, lough follows me round like a Pom. He’s unhappy cut of his sight for a minute. T can't make him out! I'm sure he’s not quite all there, you understand? You simply can’t get him to flirt. Funny I don't hear from Billy, He never sent any money! They dole me out a dollar or so at a time and put it on the bill, It’s the rule, it seems, that “guests” are not to have much money, They can have everything but that. But to think of Billy—not writing! Although he ex- presses a box of flowers every Saturday. Well—just wait till I get home! Of course, we shall always be friends— Billy and T We waded through a brook to-day. Wardlough found a bird's nest that had tumbled from the bough. We put it back in a safe notch. Then we made wreaths of wild vines and wore them, and called cach other Parthenia Ingomar. It was great fun—only different! Then we read Keats and Omar under the trees. I wrote all this to Billy, making it seem quite thick. Positively it makes me sad to think that W. may be in earnest. He’s one of those serious natures. repressed— Oh, horribly so—and, of course, it might permanently un- settle his mind. If he only would speak out I would tell him that I am not one of the flirty kind, but enjoy a platonic friendship like ours. I tried to make him say something last night Tt stormed and rained outside and the wind just sang against the windows. The Moonlight Brigade, we call those who sleep outdoors on the veranda. were iniarooned Wardlough and I sat by a fire in the billiard room and. first thing I knew, I was telling him about Billy—what a perfectly dear boy he was; a power in Wall Street, and all that, but no sentiment—no soul! “Fancy his leaving me alone here all these day pouted; “if it hadn't been for you I'd have died.” “They don't encourage week-end visits here,” swered with that slow smile of his. “But you know what I mean,” T went on, up-stage—just to lead him on a bit. “To keep @ perfect ROP AST NO) AG/- SECEDE OEEED (Continued on page 581) comicbooks.com