Life — September 29, 1910 — page 38: what you’re looking at

What you’re looking at

This page announces a satirical advertising contest in *Life* magazine. The headline "Honk! Honk!" and the cherub-like figure blowing a horn reference the automobile industry's aggressive marketing practices of the early 20th century. The contest invites automobile advertisers to compete for a solid gold cup by purchasing the most advertising lines in *Life* from October through April. The satire mocks the competitive excess of auto advertising—the text humorously includes absurd rules like "grand blow-outs" (likely referring to tire blowouts) and instructions that "no car will be allowed to stop." The bottom cartoon shows a chaotic race scene labeled "Any Way To Get There!"—visual commentary on reckless automotive culture. Overall, the page satirizes both the frenzied automobile boom and the cutthroat advertising wars of the era.