Life, 1910-09-29 · page 37 of 40
Life — September 29, 1910 — page 37: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine (circa 1911), containing no political cartoons or satire requiring historical context. The page features three automobile advertisements promoting 1911 car models—the Truffault-Hartford (shock absorber component), Speedwell (7-passenger touring car at $2,900), and Brooks Brothers clothing for motorists. Each ad uses technical specifications and value comparisons to appeal to wealthy automobile buyers. The only image with figures is an **Usher's Whisky advertisement** at bottom right, showing six men and a child in period dress gathered around a barrel with the caption "Should auld acquaintance be for sae"—a New Year's themed ad playing on the Scottish song "Auld Lang Syne." This is straightforward product promotion, not satire. The page reflects early 20th-century consumer culture targeting affluent readers, with emphasis on new automotive technology and luxury goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i { TRUFFAULT- HARTFORD > i SHOCK ABSORBER } Saves the tires from rapid wear, for it prevents bouncing and skid- ding of the wheels—keeps them on the ground all the time, thereby reducing tire wear very materially. Prolongs the en- sine'sifeby wing it from the racking of road vibration, thereby conserving its original efficien- er } cy indefinitely. er | Bi BAS Presents spring breakage. Interposed be- j tween body and axle of the car, it prevents Hi! pounding of spring against axle. Controls m spring action so that it is never excessive. And while making for greater economy in maintenance, it is ever contributing to solid comfort, for it es u all roads smooth roads.” Your car will be a better car with Truffault-Hartford Shock Absorbers on, it. We can fit any car of any mute and Hartford : i year, from the smallest runabout to the irgest touring car. ely , , m sual mite particulars on request, if ipee head ; ll and interest on request if you nost will write mentioning ‘ake, model and year of Of the Truffault- _ your: car, Hartford Agency eim HARTFORD SUSPENSION CO. rav.v. V. Hartford, Pray I 16s Bay St.» JerseyCity, NJ. BRANCHES>—NEW YORK, 21: 319 Columbus Ave. 2.214 690 ILADELVITIA. 229 North Broad St. CMICAGO, 165 Michigaa Ave, Is” os. 1 of the . - . Riding, Driving, Motoring and Shooting Clothes; cen Complete equipment for the Hunt. Nor- TT mu English and French Hats, Haberdashery and ine, Leather Goods. sslie New z . : . . ew and correct designs in Liveries for men servants. Send for Illustrated Catalogue BROADWay, Cor. TWENTY-SECOND ST., NEW YORK Model F Special senger Touring Car ‘ore Doors—§$2,901 All 1911 Models are 4 cylinder, 50 H.P. 121 in. wheel base. A good many people have changed their minds on the high priced car questioi 1911 Speedwells. These magnificent cars, in the few s they have becn'shown, have established an entirely new’ stan- dard for automobile values, Acomparison of the Speedwell with other cars will show you what you will get for your money in the one case, and how you can wastefully spend more money, yet buy no more value, in the other. Model N—2 pamenger Ri $2300 Lier ose: nm since they have seen the Study the illustration. Then turn to the price list. Bear in mind that the Speedwell courts and urges com- parison with the world's most per- ect motor cars. The 1911 Speedwell literature gives you just the evidence you want on this subject of values—really the one important thing for you to con- sider. Write today for it. Model D Special—S-pameager 1 Car, Fore Deore sense #2180 Deore... Model E=T-pamenger Limousine . Essex Avenue, Dayton, Ohio Jor Selden Patent Andrew Usher & Co,, Distillers. Edinburgh. &. A Nicholas & Ca. New York, Sole Agents.