Life, 1910-09-22 · page 39 of 40
Life — September 22, 1910 — page 39: what you’re looking at
What you’re looking at
This is primarily an advertisement/announcement page, not a political cartoon. It promotes *American Motorist*, the official magazine of the American Automobile Association (AAA), published in 1910. The page announces the magazine's circulation (over 142,000 copies in early 1910) and explains the AAA's mission: providing motorists with accurate information about roads, touring routes, and automobile laws. The text notes the publication gained manufacturer support and reaches actual car owners with advertising for vehicles and accessories. The sidebar boxes encourage readers to join local AAA clubs or become individual members—standard membership recruitment messaging for a growing automobile advocacy organization during the early automotive era. This reflects the rapid expansion of motorism in America circa 1910, when automobiles were still relatively new and owners needed guides and community organization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
member of If there is no club in Become per of 3 your city or town, then iy aid in the immediate formation of one— though, if the time is not propitious, join the A.A. A. a3 an individ- ual member, Official Publication YRS Over 30,000 of the National Circulation American Automobile Association \SY Guaranteed CIRCULATION STATEMENT Copies sent to subscribers first six months of 1910 Copies sent to subscribers, July, 1910 Copies sent to subscribers, Aug., 1910 - Copies sent to subscribers, September, 1910 Circulation Books and Office Records Open for Inspection The AMERICAN AUTOMOBILE ASSOCIATION undertook the publication of the AMERICAN MOTORIST only after con- sultation with many American manufacturers, and then with their assured hearty co-operation. Its value to the industry in furnishing the user with accurate information as to roads, tour- ing routes, laws and contests, has been quickly appreciated. It, too, supplies a sure opportunity of reaching the actual motoring public with proper publicity. A limited amount of advertising, both as a means of revenue and to furnish members with a guide to cars and accessories, will be accepted. ADVERTISING RATES UPON APPLICATION PUBLISHED MONTHLY BY American Automobile Association Publishing Company Lewis R. Speare, President A. G. Batchelder, Vice-President H. A. Bonnell, Treasurer R. F. Kelsey, Secretary 437 Fifth Avenue, New York City ‘The American Automobile Association comprises 276 local clubs, 34 State associations, besides hundreds of individual members. That is why the Amer- ican Automobile Asso- ciation was formed, and its persistent growth indicates the actual need for its existence, THE WILLIAMS PRINTING COMPANY