Life, 1910-09-22 · page 38 of 40
Life — September 22, 1910 — page 38: what you’re looking at
What you’re looking at
This page mixes advertising with editorial promotion. The dominant content announces *Metropolitan Magazine's* upcoming serialization of "The Life-Story of J. Pierpont Morgan," positioning it as a major journalistic event comparable to Ida Tarbell's exposé of Standard Oil. The "Song of the Germ Hunters" poem is satire about public health campaigns—acknowledging efforts to eliminate disease through sanitation, yet observing that "the public ups and dies" anyway. The joke is that despite all this modern scientific progress, people still die, suggesting the limits of contemporary medicine. The cigarette and shoe advertisements are period commercial content. The Morgan story announcement frames him as "the biggest and most mysterious figure in public life"—both "relentless money tyrant" and "greatest patriot," reflecting early-20th-century ambivalence toward monopolist titans during the Progressive Era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
who are not smoking enjoy yours. CAMBRIDGE 95 in boxes of ten AMBASSADOR the after-dinner size SOC Philip Morris ORIGINAI Cigarettes Song of the Germ Hunters ¢ have harried the germs, in spite of their squirms, and have slain the same in their lair; are after the fly with the baleful eye, and the ‘skeeter must say its prayer; have purified wells and have killed off smells that have risen unto the skies, in spite of our toil, and the water we boil, the public ups and dies. have swept the streets, screened fruits and meats, we have had milk The insidious bug in the barber's muy we have given a rude surprise, * But what's the use?—some screw is loose—the public ups and dics. In the days gone by no “swat the fly” was the usual summer sign; But it somehow fell men lived as well their lives were as yours as! mine; So something's-wrong with the gem fiend’s song—what it is we can’t sar mise; But the cinch remains that, spite pains, the public ups and —Denver Rep The Life-Story of J. Pierpont Morgan When Ida Tarbell told the story of the gigantic Standard Oil Company, and later, when Lawson unfolded, in his picturesque style, the mysteries of “Frenzied Finance,’ they made epochs in magazine-publishing history. The METROPOLITAN begins in October the publication of what we believe is the most significant story of its time. It is the first authorized, authentic life- story of J. Pierpont Morgan. Mr. Morgan stands to-day the biggest and most mysterious figure in public life. There is a natural curiosity about the man and his work. On one side he is described to you as a relentless money tyrant, with illimitable power; on the other hand, you will find him glowingly painted as the greatest patriot of our age. The story of Morgan will not be written from a point of view; no hero-worship- ing or muck-raking. There will be simply set forth the true story of the greatest financial power in the world by showing the growth of the man Morgan in the fertile environment of the United States of America during the years of our upbuilding as a world power. pasteurized ; bacillus thrives upon human lives which we've properly sterilized ; as In a graphic and compelling form will be told the authentic narrative of such W L DOUG L AS eventful matters as the Northern Pacific Fight, United States Steel, and other s oe per ers mergers, the Cleveland Bond Issue, the formation of the Atlantic Shipping PROCESS Ss H (eo) E Ss Trust and the Panic of 1907, which last contains all of the clashing elements of MEN'S $2.00, £2.50, $3.00, $3.50, $4.00 & $5.00 a five-act drama. This important series . 90, $3.00, $3.50, b WOMEN’S £2.50, $3, $3.50, $4.00 BOYS’ $2.00, $2.50 and $3.00 THE STANDARD FOR 30 YEARS They are absolutely the most popular and best shoes for the price inAmerica. They are the leaders everywhere ‘because they hold thelr shape, fit better, \eN look -better and wear longer than other makes, They are cer- Will Begin in the October METROPOLITAN MAGAZINE is tainly the most economical shoes 15 Cents a Copy thorough for you to buy. W. uglas name Sa the automot sind the retail price are stamped on the bottom pears value guaranteed. Fast Color Eyelets. Dleasuntie | TAKE NO SUBSTITUTE! If your dealer Rotor-drive nnot supply you,write for Mail Order Catalog. .L.DOUG: }, 155 Spark St., Brockton, Mass, comicbooks.com