Life — September 8, 1910 — page 3: what you’re looking at

What you’re looking at

# Analysis This is primarily a **Locomotobile automobile advertisement**, not political satire. The page features a photograph of an early motorcar with passengers in period dress, set in a tropical or palm-tree lined setting labeled "in Honolulu." The ad promotes two models: the 30 Shaft Drive (four-cylinder, $3,500) and the 48 Shaft Drive (six-cylinder, $4,800). It highlights features like high-tension dual ignition and available body styles (Touring, Baby Tonneau, Runabout, Torpedo, Limousine, Landaulet). The Locomotobile Co. of America lists offices in New York, Philadelphia, Bridgeport, Boston, San Francisco, and Chicago. This appears in a 1910s-era Life magazine as a commercial placement rather than editorial content or satire.