Life, 1910-09-08 · page 2 of 40
Life — September 8, 1910 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It features a 1911 Oldsmobile automobile advertisement from *Life* magazine. The ad showcases two Oldsmobile models—the "Autocrat" (4-cylinder, 40 horsepower) and the "Limited" (6-cylinder, 60 horsepower)—with detailed specifications about engine size, tire dimensions, and delivery dates in September. The large photograph displays a luxury vehicle with several well-dressed passengers, emphasizing the car's status as a refined, sophisticated product. The accompanying text highlights the vehicle's mechanical innovations: silent operation, powerful motor, increased wheel and tire sizes, and improved transmission. This represents early automotive marketing targeting affluent buyers, positioning Oldsmobile as a technologically advanced luxury brand during the nascent automobile era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Oldsmobile ‘‘Autocrat’’ 4-cylinde: orse-power (A. L. A. M er touring car. Cylinder 6 inch stroke. 124 inches ight line drive uder normal load. Low center of gravity Four speed t nission, selective type Positive feed Iubrication insuring perfect oil circulation, Pressure system on gaso line tank. Large wheels with 38 x. 4! inch tires on demountable rims. Standard equipment includes 9 inch head) side and tail lamps, Prest-O-Lite gas gage rack, robe rail, foot rest, rem le auxiliary seats, ete. all of the high \ survey of the more important specifications, listed above, reveals the fact that no car, as many years before the public as the Oldsmobile, has developed so surely toward perfec- on. The silent, powerful, long-stroke motor will be a rev- elation, even to Oldsmobilists ; it turns over literally without sound or vibration while the pulling power is phenomenal. ‘The increase in the size of wheels and tires on the 4-cylinder car provides for easy riding over the roughest roads and practically eliminates tire trouble. Pioneers in the matter FOUR AND SIX-CYLINDER 40 AND 60 HORSE-POWER hc" 38 AND 42-INCH TIRES vi ‘DELIVERIES IN SEPTEMBER Oldsmobile ‘‘Limited” G-cylinder, 60 horse-power (A. L rating), senger touring car, 1 type. 5 inch bore, 6 i Wheel b inches, Straight lise & under normal load. Low: center of Four speed transmissi« Positive feed lubricat oil circulation, Pressure. syste line tank. Large wheels wi ward doors. In equipment, as used on Limited will be windshield lequate tire equipment, the makers of the Olds aim the best tired cars extant. nce of an announcement of improved es sly on the past history of the car impr Keeping to the fore-front of each year’s automobile deve ment for over twelve years is Oldsmobile histor) ie Hence, the changes wé announce are of particular me to those acquainted with the refinement of the Olds from year to year. Four and six cylinder models also equipped with roadster, 5 passenger and closed bodic Oldsmobile “Special for 1911 has been previously annou OLDS MOTOR WORKS d-and deliveries are now being made. LANSING, MICHIGAN Licensed Under Selden Patent OMmMleEbooks.com