Life — August 25, 1910 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Do You Lead the Imaginary Life? JUSTICE COMPELS US TO ADMIT THAT GEE. IME. MIT. HAS DONE IT ALL The time has come for us to acknowledge our in- debtedness to Gee. Ime. Mit. We believe in giving credit where credit is due. As the manager of our Great Thought Bureau, he has done unprecedented work. Fifteen million mental subscribers is no slight monument to the ability of this extraordinary man. His great fault is his excessive modesty. Shrinking as he does from any form of pub- licity, it is only with the utmost reluctance that he permits it to be known what he has accomplished. A vast reservoir of psychic power, he has revolutionized modern methods of doing business. He has proven that actual every day money is of no particular conse- quence, and that mind is greater than matter in the ad- vertising world, as elsewhere. We have urged him to issue a statement for the benefit of our friends in the thought world, and he has complied with our request only after expressing the greatest diffidence. Here it is: To my friends everywhere, to all the mental sub- scribers and imaginary advertisers of LIFE, Greeting: When I first assumed charge of LIFE’S Thought Bureau, I found everything as dead as a door nail. In fact, had I not had confidence in my own powers, I should have considered the whole affair as hopeless. But while there is LIFE there is always hope. I began immediately to lay a pipe line of vibrations. It was some time before the responses began to come in. A new idea like this, injected into any business, must necessarily take time. Very few people can grasp the idea that everything is in your mind. They thought I wanted real money. “My friend,” I said one day to one of my leading advertisers, “hereafter I will pay you no more phys- ical visits. I have no time. But I will call you in my mind, selecting the time when you are at leisure.” He stared at me dumbly. “You can’t fool me,” he said. dodge.” “Not at all. Wait and see.” The next afternoon, sitting calmly in my office, I concentrated on him. He didn’t know it at the time, because I was working on his subliminal self, but he gave me an imaginary order for fourteen pages any- where in the paper, at five thousand imaginary dollars each. What was the result? In three days after the imaginary paper came out containing his mental ad- vertisement, he did such an imaginary business that he couldn't begin to fill his orders. It was then that I be- gan to get vibrations from him to stop putting in any more advertisements until he had caught up. I was glad of this, because I needed the space. “This is some new You may think, just because I am conducting a mental LIFE, that there is no limit to the size of it Don’t you see that the mind is just as much circum. scribed as the body? No friends, five hundred pages a week is about as much as we can vibrate at present. When I can in- crease my office force by a few more able minded Christian Scientists, and another astrologer or so, ‘I shall add a few more pages. In the meantime, I wish it understood that I gare nothing for real money. Send me our regular rate in your mind, and that is all I ask. Order blanks vibrated by thought request. Here is a communication just received from the bar- bers’ union: Gee. Ime. Mit., Life Dear Sir: We understand that you are responsible for the ruin of our business. Last week a manufacturer of shaving soap placed a mental order with you ex- ploiting his soap, and incidentally showing his cus- tomers how to take a mental shave with it every morning. The result is that barber shops hitherto patronized by eight million people have done no business to speak of. We write this to inform you that from this moment every barber in this country will concen- trate against Life and its nefarious methods of do- ing business. Yours respectfully, Barbers’ Union No. 9. In reply to this communication I can only say, Gen- tlemen, do your worst. Eight million men are now shaving mentally every morning without the slightest inconvenience, and in a jiffy of thought. What do I care, therefore, if every barber in the country turns his mind against us? I am absolutely fearless. And I am fearless because I am engaged in a great moral uplift movement. If I can regenerate the adver- tisers of this country, and put them on a higher plane, then the barbers will have to seek some other line. Mentally pure advertising is my watchword. If, through me, you can get a painless shave in your mind every morning, you can do other things. No automobile advertised in the mental LIFE ever breaks down. You get enough inspiration from any number of an imaginary LIFE to pay for its mental maintenance for a year. No face powder advertisement ever wears out. You can think it on again immediately after the first thought application. A new era has dawned. In concentrating your order, please be sure to think your name and address plainly. It saves dynamic force. GEE. IME. MIT., Manager LIFE’S Thought Bureau.