Life — August 25, 1910 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satirical content** — it's a straightforward automobile advertisement. The page features a full-page ad for the Locomotile, an early American motorcar manufactured by The Locomotile Co. of America. The image shows a 1910s-era touring car with five passengers in period clothing (hats, dusters). The ad highlights two models: the 30 Shaft Drive Four-Cylinder ($3,500) and the 48 Shaft Drive Six-Cylinder ($4,800) — substantial prices reflecting luxury vehicles of the era. Key selling points include the "High Tension Dual Ignition System" and customizable body styles (Touring, Baby Tonneau, Runabout, Torpedo, Limousine, Landaulet). The company had locations in New York, Bridgeport, Boston, Philadelphia, San Francisco, and Chicago. This represents early automotive industry marketing in a major American magazine.