Life, 1910-07-28 · page 37 of 40
Life — July 28, 1910 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary content** from an early 20th-century *Life* magazine. The dominant feature is a **Pabst Blue Ribbon Beer advertisement** using a caricatured male face to promote the product's "quality" and "appreciation." The adjacent text, "The Literary Zoo," is a satirical column discussing American writers (George Ade, Jack London, Gertrude Atherton) who've abandoned literary careers for agricultural pursuits—raising chickens, eucalyptus trees, and grapes. The satire mocks this trend, suggesting these authors value farming profits over serious writing. The beer ad's central claim—that the beer's drinker demonstrates "appreciation" through his satisfied expression—is a marketing strategy linking beer consumption to refined taste. The ad emphasizes "food value" and "purity," likely referencing early 20th-century concerns about food safety and Prohibition-era anxieties (though Prohibition hadn't begun yet). The page also advertises books: a final edition of "Another Three Weeks" (parodying the scandalous novel) and "The Diary of a District Messenger" (a humorous book). No political cartoons appear on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NGLISH TOURS By AUTOMOBILE PRIVATE CARS. GO WHERE YOU PLEASE. u ted Booklet Free By Post. MOTOR TOURING COMPANY, | Pembroke Place, - Lverpool, England. | The Literary Zoo (Continued from page 163) ed than essays, that six hun- hels of onions to the acre, seventy-five cents the bushel, will draw grea royalties than fiction We saw a bright future for some of car writers, and we did not hesitate to say $0. The suggestion, we rejoice to say, fruit—in some instances s and hay. Soon thereafter P low, with Gertrude Atherton silent partner, put aside all thoughts of the German Emperor and embarked in the business of rear- ing hens on the Hudson. Ever since then the price of eggs has gone stead- ily up until omelettes, like Elzevirs, are almost wholly in the hands of rich collectors, George Ade, too, has accomplished wonders, As an occasional writer for the stage, he respects the traditions associated with eggs; but the violets ) on Brook Farm were never so blue or so beautiful, At his annual picnic, the other day, to five hundred Indiana au- thors, he could boast that everything except the food was raised on his own land. Aside from the violets, Mr. Ade’s hobby is the propagation of plants under calcium light. The only ection to this method of horticul- is that they are peculiarly sensi- to an early frost. Otherwise they will bloom throughout the winter. ck London returned from cruise, he has settled down County, California, and ex- changed his sweater for a suit of serv- ieable jeans. Writing under date of June 20, he says: “I plan this summer e sixteen thousand eucalyptus trees, three hundred tons of grapes, the mortgage on the ranch, and, last and best of all, the little girl baby the stork brought me yesterday.” has bor Final Edition of | other Three Weeks Not by El-n-r Gl-n and scathing burlesque on the | ee Weeks, “SATIRE AND LAUGHTER. District Messenger A humorous and satirical daily record of some " aspects of life ina great city. A Smile of Appreciation is found on the face of the man who drinks Pabst Blue Ribbon Beer. He appreciates the great care and special efforton the part of Pabst to make every drop uniformly good. He likes the smoothness— enjoys the delicate flavor so distinctive of Pabst Blue Ribbon The Beer of Quality Low in alcohol—high in food value —and pure food value at that. If you would appreciate the fullest meaning of the words “Beer Quality,” try Pabst Blue Ribbon. Made and Bottled Only by Pabst at Milwaukee. You will find Pabst Blue Ribbon Beer everywhere—served on Din- ing Cars, Steamships, in all Clubs, Cafes and Hotels. Order a Case Today From Your Dealer. Pabst Brewing Co Oe Milwaukes, Win Farmer John Kendrick Bangs, who has acquired much agricultural lore as a lecturer in the country districts, has started an experiment station on Cape Neddick, Maine. “Tam devoting most of my time to the cult The Diary OFA He writes: | jon of pease— “ Poetry, fc BS poo caniey ae — ? One of those amusing little books to have lying | S900 copies of this skit have been sold and | a sound on the library table to give the chance visi- . ; nt one is the final edition. | tora laugh. slants. Sent post-free for 25 Cents | Both Books Sent Post-free for For,y Cents 17 West Thirty-First Street - = PUBLISHING COMPANY - Sent post-free for 25 Cents “Problem plays, and NEW YORK CITY (Continued on page 166) 165 comicbooks.com